Essay PreviewMore ↓
The purpose of this gap analysis is to take the current situation at Global Communications and outline problems and opportunities, identify stakeholders and the roles they play in the decisions Global Communications are making to outsource jobs, and discuss the end-state goals that the company needs to reach to be successful and analyze what they have accomplished and what it will take to achieve. Global Communications is a successful telecommunications company that recognizes the advantages of global competition and through recent decisions, has forged a plan that could launch them to a successful place in the world of global telecommunications.
Issue and Opportunity Identification
According to the introduction in the Global Communication Scenario, Global Communications stocks sell for 11 dollars per share, 17 dollars down from three years ago when it sold for 28 dollars per share, yielding more than 50 percent depreciation. Because of the immense growth in all industries, specifically telecommunications, too much competition has been created. As a result, Global Communications decided to work to create more solutions for smaller businesses and consumers while attacking the competition of local telephone and cable providers offering similar services by creating an alliance with a satellite company to allow consumers to access broadband internet anywhere, anytime. The scenario also detailed how the senior management team also plans to make Global Communications a truly global company by marketing GC internationally.
One issue brought up is the price of the stocks. One cause for the depreciation is definitely too much competition. One opportunity for Global Communications is to look at the current consumer situation and identify upcoming needs and create solutions based on those needs. By recognizing the cable companies and telephone companies that offer cable, telephone and internet bundles, and creating similar, but better packages, GC is better able to compete and can also expand resources by becoming an ally to the satellite provider for broadband wireless internet. In meeting the needs of the consumer, GC will be a front leader in the market, obtaining new customers and maintaining established customers, driving the stock price back up.
One problem internally is the lack of communication within Global Communications. The senior management team gave wind of a decision to make drastic changes to GC to the union liaison, but did not follow proper steps to ensure the side of the union or the employees was heard when considerations were made for this decision.
How to Cite this Page
"Gap Analysis: Global Communications." 123HelpMe.com. 26 Jun 2019
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Gap Analysis: Global Communications Telecommunication companies were faced with an enormous decline in profits; Global Communication implemented a forceful plan. Global Communications, is a well known company in its industry, providing exceptional services to its’ patrons and valued its’ employees the most. However, the Senior Leadership Team has constructed a competitive plan that will single out it employees best interest. Since business communication is not effective, as it should Global Communication were unsuccessful with the implementation of the plan.... [tags: Gap Analysis Business Strategy]
1420 words (4.1 pages)
- Gap Analysis: Global Communications Global Communications (GC) is faced with a situation common to many industries today, increased competition and dwindling profits. GC’s stock value has fallen over 50% over the past few years. Decisions need to be made and consequences considered. Situation Analysis Issue and Opportunity Identification GC has experienced an increase in competition, an increase in consumer demand, and a drop in stock value of more than 50%. Opportunities that exist for consideration include outsourcing to foreign countries, layoffs of current employees, a change in the working relationship with the union, and the possibility of telecommuting.... [tags: Business Analysis Global Communications]
1078 words (3.1 pages)
- In this analysis I will present the ethical and financial problems Global Communications faced prior to senior staff introducing a two-pronged aggressive approach. I will identify the issues and opportunities faced by Global Communications followed by the stakeholder perspective and end-state vision. A gap analysis is also included for Global Communications explaining where the company is today and where they would like to be. Situation Analysis Issue and Opportunity Identification Global Communications has become aware of some uneasy issues the company will have to face.... [tags: Global Communications Case Study]
1750 words (5 pages)
- This Gap Analysis will show the situation analysis on Global Communications and the company’s issues and opportunities as to move forward into the future by focusing on customer satisfaction. I will attempt to show the stakeholder perspectives of the company with the workers Union and the consumer marketing and sales division. The Gap Analysis will include and end-state vision by explaining the path in order to reach the desired goal of making the company a true global company that has a strong customer relationship.... [tags: Global Communications Case Study]
1868 words (5.3 pages)
- Global Communications is struggling to compete in the telecommunication industry. Management has put in place an aggressive plan that will address the company’s 50% depreciation in stock value over the last three years. Kreitner and Kinicki quote "Change begets conflict, conflict begets change" (2004). Global Communications was already facing an uphill battle because of the planned changes and they made a critical mistake by not including all critical stakeholders in the planning and implementation of these initiatives thus isolating the stakeholders and endangering the success of the plan.... [tags: Global Communications Case Study]
1719 words (4.9 pages)
- In this paper, one will find a gap analysis between Global Communications (GC) senior management and other key stakeholders in the organization. The current situation is that of Global Communications, a telecommunications company that is in the need of changing its strategies of competition in the growing market in order to maintain its presence in the industry. If changes are not made, Global Communications will no longer exist in the ever growing telecommunications market. This change consists of outsourcing and forming new call centers that will increase technical sophistication and improve profits along with increasing the company's growth.... [tags: Global Communications Case Study]
1756 words (5 pages)
- Gap Analysis: Global Communications Global Communications is company that wants to expand it’s market and broaden its horizon like any other businesses out there. Their company is starting to diminish and there is a need to do something quick about it. In the past three years, their stock has depreciated in value and there is a great deal of competition. The head of the company has come up with a plan to revive the company, but in some cases of having a business you have to loose some to win some.... [tags: Gap Analysis Business Expansion]
1991 words (5.7 pages)
- Global Communications needs to address the current state of the company’s financial position in the telecommunications industry by coming up with a plan that will reduce operations expenditures and expand the company’s consumer base and market share internationally, all without negatively impacting the company’s long-term relationships with key stakeholders, and while continuing to strive to deliver an ever increasing array of high-quality services and products to the company’s end users. Situation Analysis Issue and Opportunity Identification As of late, interests in the telecommunications industry have been struggling in the stock market.... [tags: Global Communications Strategy Case Study]
1836 words (5.2 pages)
- Recently the telecommunications industry has been a disappointment. Stockholders are in an uproar over plummeting returns on their investments and fear that the trend will not return to normal. There has been a drop in stock prices that top over 50%. The harsh environment has put Global Communications under the microscope to perform economically. The market is saturated with companies domestic and abroad vying for the same business. Cable companies have dealt a devastating blow by bundling services that were once sold separately, such as computer, television, and telephone.... [tags: Global Communications Case Study]
1612 words (4.6 pages)
- Global Communications is having a hard time achieving its goal for globalization. During the formation of this goal they developed a two pronged strategy to implement it. First they want to outsource the technical call centers to India and Ireland and restructure the Global Communication workforce. Both of these actions will result in employee layoffs and has upset the Union. After talking to the Union, the board failed to get the Unions’ endorsement of the plan and caused them to seek action from the government and other available resources.... [tags: Global Communications Case Study]
1796 words (5.1 pages)
Stakeholder Perspectives/Ethical Dilemmas
Within Global Communications, several ethical conflicts arise. Senior management was faced with several issues and created a few of their own. Not only did they have to quickly come up with alternatives to drive profits up and costs down to compete with other companies, but they were faced with the ethical dilemma of what to do with the trusting employees they had previously treated fairly. They determined the only way to solve the problem in front of them was to outsource jobs to Ireland and India which meant cutting jobs and pay for the remaining employees. In the end, it will create dissatisfied employees. Sy, the member of senior management most concerned with the feelings of the employees and the retribution that may be taken against the company, recognized this and feared the work ethic of the remaining employees that would feel burned by the company. Sy is a seasoned manager who recognizes that without a high morale or any encouragement to achieve the goals of the company, it would be more difficult for the company to progress to the level it strives to be. Senior management is faced with the opportunity for Global Communications to rise to become a better company within the communication world and advance in not only technology, but in market share.
There are several dilemmas that affect the union. During the decision to outsource, senior management did not completely disclose the decision to the union until after it was already made, putting the union in a bad position with the management and the employees. The input of what might be best for the employees was not heard by the senior management for consideration. Unfortunately, the union also recognizes that if something is not done to help the company advance, there will be no jobs or employees; therefore, they would not be needed.
Unbeknownst to the employees, they too have an ethical dilemma in front of them. Do they put their own needs such as income, job security and personal happiness ahead of the company? Or do they recognize the problems the company faces, put the company first and take the pay cuts?
The consumers/general public are also stakeholders in a different perspective within Global Communications. Without the supply and demand created by the consumers for faster, more advanced, more convenient, cheaper technology, companies would not feel the need for cutthroat competition and create layoffs and pay cuts. Unknowingly the consumers/general public creates the havoc produced in the economy that costs our country jobs, forces companies within the United States to outsource to other countries, and creates dissatisfaction all around.
An end-state vision goal for Global Communications is to become a competitive and key player within the global telecommunications market, creating new and innovative advancements for the technologically hungry consumer. They will be able to expand reach, drive profits up and costs down while creating a positive and fair working environment that the employees, union and company agree is satisfactory.
Right now, by analyzing the situation and coming up with ways to drive profits up and costs down, Global Communications is well on its way to closing the gap between their current profit situation and the end-state vision goals. However, the senior management team is far from creating a positive and fair working environment because of the decisions they have made in the process of possible outsourcing. They have created a negative relationship with the union who is utilized as a positive liaison between the company and the employees, and when the plan is unveiled, the employees may have feelings of betrayal and distaste for Global Communications. For compensation, severance packages or new benefit packages for those laid off may ease the blow to the employees. Utilizing the union to create these packages and negotiating fair contracts for new and remaining employees may help heal the wounds inflicted by the poor internal communication skills within Global Communications. Once these problems can be solved, Global Communications can create the new and innovative technology the consumers are looking for and will be able to advance and achieve the positive work morale they need to be successful.
While it seems Global Communications has created a profitable solution to one problem, they have quite a road to travel to achieve some of the end-vision goals that are more difficult. Cutting jobs and outsourcing does create a place for them amongst the competition by cutting costs and seeing a higher profit margin, but when dealing with individuals, emotions can be devastating to a company. Working to help employees understand these decisions to still have a desire to help Global Communications succeed will take time and creativity. If society has a negative attitude towards Global Communications, the consumers/general public will be less likely to support the bright future they are trying to set up for themselves.
The Interests, Rights, and
Values of Each Group
The Union for Global Communications The union is in place to protect the interests of the employees within the company and the company itself. They have a right to make sure the best interest of the employees is taken into account in a fair and appropriate manor.
Global Comm. Senior Management Their interests lie in the preservation of the company, its profits, its market share amongst the competition, and keeping costs down at any price, including forfeiting higher paying jobs within the country for outsourcing cheaper labor.
Employees Their interests lie in job security, fair and competitive wages, appropriate benefits and personal success and promotion within the company.
Customers/The Public Their interest lies in obtaining the most sophisticated and technologically advanced services provided by a company for the least amount of money. They want the newest and best stuff that works without any quos and they want it faster and cheaper.
End State Goals
Prevent the public from having a negative attitude towards Global Communications
Increase profits and reducing cost while having a global presence
Increasing technological advances to keep up with the competition
Keeping the current share of the market and become a key player globally