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This paper will discuss the results of the research in association with the scenario of Global Communications. The paper will identify the issues and opportunities, stakeholder perspectives and ethical dilemmas, create an end state vision, and perform a gap analysis.
Issue and Opportunity Identification
This section will identify the issues, opportunities, and concepts relating to Global Communications. Issues facing Global Communications include declining stock prices, technology, union relations, and implementation of the global strategic plan through proper communication with internal and external customers. According to the information provided in the scenario GC stock has decreased from $28 per to $11 per share with a depreciation of over 50 percent. The cause of this issue is increased competition in the communications market with regard to local and long-distance and international providers.
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The opportunity is that GC can increase profits by downsizing costly labor and increase technology through providing small business owners with new and improved methods of business communications. The next encountered issues are union relations, layoffs, and salary cuts for employees. The leadership team faces the difficulty of communicating the plans to take the company global through major layoffs, relocation of employees who choose to stay during the transition of the company and maintaining beneficial relationships with the union. The opportunity is to develop and improve communication in all stages of the planning process in implementing current and future growth plans for the company.
Following are concepts that will help GC to improve the processes of implementing the strategic plan. The first concept is Generic Benchmarking: For Solving Problems and for Life. The first step in finding solutions for the issues that GC is encountering is to find the best practices of other competitors that have faced and overcome similar problems such as globalization, downsizing, and public criticism. The leadership team could model a solution on the best practices of competition that has experienced similar situations or look at companies outside of their industry to find solutions and creative problem solving. (Maul, EdD, 2004)
The next concept the leadership team could implement is the problem solving technique of brainstorming to overcome the problems and find solutions to the issues at hand. The leadership team could set up a meeting dedicated exclusively to the sole purpose of brainstorming each issue. The steps in brainstorming include articulate the question for example the question could entail the union issue. The brainstorming process has a time limit of 5 to 10 minutes in which the team would throw out ideas on the topic with no restrictions or limitation. The ideas would be recorded using a flip chart or whiteboard the goal of the brainstorming session is quantity not quality so all members are encouraged to participate. The leadership team could then go on to the next steps which include analyzing the data then evaluating and selecting potential solutions to the problem. (De Janasz, Dowd, & Schneider, 2002, 19)
The next concept that would greatly benefit the leadership team of GC would be the concept of reflective versus expedient decision making. In reflective versus expedient decision making managers are encouraged to take time in the decision making process as opposed to immediate decisions. The steps to this process include looking for disconfirming evidence which involves the decision makers to admit their weaknesses, seek second and third opinion not just relying on their own views of the situation. The second step involves installing multiple systems, where decision makers seek out other managers, departments, and executives to help in solving the issues. The third step is direct energy and focus where managers are encouraged to monitor their own behavior and overcome negative emotions maintaining a calm state of mind. (Hoch, Kunreuther, & Guenther, 2001, 6)
The final concept involves improving communication methods. One of the main issues that GC is encountering is the disclosure of confidential information to stakeholders outside of the leadership team and board members. In order to prevent future communication discrepancies the company must reevaluate the methods by which they communicate. (McShane & Von Glinow, 2005, 11)
Stakeholder Perspectives/Ethical Dilemmas
The key stakeholders in the Global Communications Scenario include the board members whose values are focused on creating profit, the employees who are focused on maintaining employment and making a decent wage. The union who represent and uphold the rights of the union members, the vendors who supply the products so that GC can continue to service the customers, and the community which depends on GC to improve the local economy through provision of jobs.
The ethical dilemmas that GC is facing are a result of lack of communication with the stakeholders in the internal and external environments. According to the scenario the leadership team failed to include Maria Antez the Vice President in the Technologies Workers Union in the planning and implementation of the plan to take the company global. By not communicating with the union who is an important asset to the company CG faces great challenge in gaining the cooperation necessary to successfully implement the plan. In addition the leadership team faces the complex problem of downsizing and moving call centers to India and Ireland and how to communicate this part of the company strategy to the employees. The leadership team can find ways of overcoming these issues through applying best practices from other companies within their industry that have overcome the same type of problems. (Maul, EdD, 2004)
Global Communications will increase profitability through globalization reducing labor costs by outsourcing to Ireland and India reducing labor cost by 40%. GC will implement the global strategy by maintaining integrity and reputation of the company through open communication with key stakeholders such as the union, employees, and the public. GC will market products aggressively through strategic, beneficial alliances nationally and internationally to become a global resource to the customers in which they serve thus becoming a profitable organization.
In order for Global Communications to achieve its goals of becoming a global competitive company within the telecommunications industry they must overcome the current challenges in front of them. GC must present the strategic plan in way that promotes agreement between the internal and external customers while maintaining the integrity of the company in the eyes the employees and the public. GC can achieve this goal through proper planning and willingness to openly communicate the current condition of the company's dilemma of loss of profitability and lack of growth.
In conclusion this paper has discussed
Global Communications has the opportunity to transform itself from a company in dire straits to a leader within the telecommunications industry.
De Janasz, S. C., Dowd, . O., & Schneider, B. Z. (2002). Interpersonal Skills in Organizations (1st ed.). : The McGraw−Hill Companies .
Hoch, S. J., Kunreuther, H. C., & Guenther, R. E. (2001). Wharton on Making Decisions (1st ed.). : John Wiley & Sons, Inc. .
Maul, J.EdD (2004). Generic Benchmarking: For Solving Problems and for Life. , , 1.
Maul, J.EdD (2004). Generic Benchmarking: For Solving Problems and for Life. , , 1.
McShane, S. L., & Von Glinow, M. A. (2005). Organizational Behavior: Emerging Realities for the Workplace Revolution, 3e (3rd ed.). : The McGraw-Hill Companies .
University of Phoenix electronic resource (2004). Scenario: Global Communmications. Retrieved February 17, 2008, from https://mycampus.phoenix.edu/secure/resource/resource.asp