Gamification: It´s Serious Business

535 Words2 Pages

Gamification: It’s serious business What is Gamification? Gamification is the process of taking something that already exists – a website, an enterprise application, an online community – and integrating game mechanics into it to motivate participation, engagement, and loyalty through rewards, challenges and contests. Gamification takes the data-driven techniques that game designers use to engage players, and applies them to non-game experiences to motivate actions that add value to your business. Gamification vs.Games When people hear the term gamification, they will probably envision games created for a business purpose. But gamification is a process rather than creating a new product. It is about amplifying the effect of an existing, core experience by applying the motivational techniques that make games so engaging. At Profacts we use a couple of these techniques: • A progress bar to show how close respondents are to completion. • Replacing standard checkbox-questions with sliders and flash animations. • Rewarding our panel members with incentives (cinema tickets, gift vouch...

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