Functions of Public Relations

Functions of Public Relations

Length: 765 words (2.2 double-spaced pages)

Rating: Excellent

Open Document

Essay Preview

More ↓
Two organizational functions of public relations are communications management and media relations. These are two such entities are handle by the public relations specialist. An organization’s reputation, profitability, and even its continued existence can depend on the degree to which its targeted “publics” support its goals and policies. Communications management and media relations along with others help an organization and its public adapt mutually to each other. However, public relations are not only about “telling the organization’s story.” Understanding the attitudes and concerns of consumers, employees, and various other groups also is a vital part of the job. A company must establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups, and with representatives from print and broadcast journalism to improve communication.
Informing the public, interest groups, and stockholders of an organization’s policies, activities, and accomplishments is an important part of the communication function. The work also involves keeping management aware of public attitudes and the concerns of the many groups and organizations with which they must deal.
Media specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. Sometimes, the subject is an organization and its policies towards its employees or its role in the community.

How to Cite this Page

MLA Citation:
"Functions of Public Relations." 123HelpMe.com. 29 Feb 2020
    <https://www.123helpme.com/view.asp?id=166699>.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Public Relations Between Women And Women Essay

- The Public Relations industry is dominated by women and inclusive of them in every position except for the very top. Lead by mostly men, the Public Relations field is overtaken by women who run all aspects of the career, such as Crisis Management, Celebrity Management, Communication Management, etc. Many see this industry as one that can offer freedom with a creative outlet; therefore the idea is that women are drawn to jobs where they can express themselves freely. The largest international PR firms are guilty of the imbalance of women in leadership positions....   [tags: Public relations, Marketing, Management]

Research Papers
1183 words (3.4 pages)

Public Relations Between An Organization And Its Target Audiences Essay

- INTRO : Public relations is a term which is notouriously hard to define, PRINZ believes PR refers to ‘the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its target audiences’. Through deconstructing this definition and discussing related theories it becomes more clear how public relations functions in contemporary New Zealand. DELIBERATE & PLANNED: When the definition states ‘deliberate and planned’ it refers to the notion that public relations does not just happen, a lot of preparation and thought occurs before carrying out any form of PR....   [tags: Public relations, Communication, Public]

Research Papers
1063 words (3 pages)

A Successful Career in Public Relations Essay examples

- A Successful Career in Public Relations What is Public Relations. Public relations (PR) is the practice of managing the flow of information between an organization and the public. PR aims to gain an organization or individual positive exposure to their key stakeholders, while downplaying any negative exposures. Edward Louis Bernays, who is considered the founding father of modern public relations along with Ivy Lee, in the early 1900s defined public relations as a management function which tabulates public attitudes, defines the policies, procedures and in...   [tags: PR Public Relations Career]

Free Essays
941 words (2.7 pages)

Did The Board Cover Any Policies Be A Public Relations Policy? Essay

- 1. Did the board cover any policies in the meeting?. (See chapter 4) List one and describe. (It doesn 't have to be a public relations policy) Who presented it. Was is communicated well. During the September 13, 2016 San Bernardino City Unified School district a representative from the state level discussed current educational policies. More specifically, Dr. Ilene Straus, Vice-President of the California State Board of Education provided updated information pertaining to new accountability model adopted by the state....   [tags: Public relations, Communication, Education]

Research Papers
794 words (2.3 pages)

The Role of The Public Relations Professional Essay

- Public Relations Interview Effective marketing strategies in health care are essential to the success of the organization. Marketing promotes the hospital’s services by endorsing its clinical expertise, its technology, its achievements, and its commitment to the community that it serves. The role of the Public Relations (PR) professional is an essential part of daily hospital operations to establish and maintain relationships within the community as well as deal with challenges and opportunities that face the organization....   [tags: Public Relations]

Research Papers
1809 words (5.2 pages)

Defining Public Relation by Mariana Pires Essay

- The definition of Public Relations practice can be a difficult task for its professionals, in order to outline their functions and what it is as a whole, without having their work commonly confused with Marketing and even with Advertising. Therefore, as an attempt to simplify its parameters and distinct the activities, this piece of work aims to explain the differences and similarities of these professions. Focusing in particular on an overview of the main definitions of Public Relations, such as its origin and practice....   [tags: Public Relations]

Research Papers
1771 words (5.1 pages)

The Field Of Public Relations Essay

- When looking into the variety of available jobs in Public Relations,, I surprised myself by what positions I was interested in. Of the 3 positions I selected for this assignment, 1 is in the sports industry and 2 ended up being in the world of music. I have always thought that I would end up in sports but it quickly became evident that though there were a significant amount of jobs available in sports, the majority of them were more closely related to marketing, whereas I am more interested in media and campaign development....   [tags: Public relations, Communication, Full-time]

Research Papers
1533 words (4.4 pages)

Public Relation Policy And Strategy Essay

- Question 4: Distinguish between a public relation policy and strategy and then discuss eight key components of a public relation strategy and give relevant example(s) where applicable. Definition of a public relation policy A policy is a set of rules or guidelines used by an organization or a group of people in order to achieve particular set goals, therefore, public relations policy are principle guidelines set by an organization with an objective to achieving management functions of that particular organization....   [tags: Public relations, Management, Coca-Cola]

Research Papers
974 words (2.8 pages)

Essay on Public Relations: What Does This Job Entail?

- Public relations manages the communication and delivery of communication between an organization or individual and the public and according to some historians dates back to 1800 BC. The primary objective of public relations is to create a deliberate, planned communication strategy designed to enhance the image of a client, be it product, person, destination etc., and generate a positive public image while keeping the interest of the public at the forefront. This would include strategic management of competition and conflict management functions....   [tags: mangement, communication, public]

Research Papers
1062 words (3 pages)

Essay on Public Relations

- Public sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed. - Abraham Lincoln - "Fundamentally, public relation is relations with publics." (Public Relations Writing, 2000, p.10) The publics can be any group of people that shares a common interest. Through communication in different ways organizations want to establish, develop and maintain a positive relationship with different groups. This is just a basic definition of public relation but in fact it is much more challenging to really define and practice public relations....   [tags: Business PR Public Relations]

Research Papers
1308 words (3.7 pages)

Related Searches

Often, the subject is a public issue, such as health, energy, or the environment. These media specialists represent employers at community projects; make film, slide, or other visual presentations at meetings and school assemblies; and plan conventions. In addition, they are responsible for preparing annual reports and writing proposals for various projects.
The other side of the coin is the societal functions of PR. Relationship management and social responsibility are two vital functions of public relations. Servicing the public requires good management of expectations, not our expectations, but the expectations of those we serve. But we can’t do that unless we are way ahead of the curve, unless we make sure that we know exactly what it is that our society expects of us and what we produce and do for them, and how they expect us to behave in the process. Public relations is all about developing and nurturing relationships, but we often link such relationships to external audiences, from media to government. However, companies may emphasize the importance of personal relationships inside the organization to gain influence and get ahead. The most valuable source of influence possessed is relationships with senior executives, peers and subordinates.
The ability to develop and cultivate relationships and networks was critical to success, as well as an important capability for aspiring professionals. To the extent that interpersonal skills are link to relationship building, the value of relationships is even more pronounced.
Passion for the job is put in the context of social responsibility. Public relations have to do with doing the right thing. You cannot just contribute to the Ronald McDonald House and then think that is going to make up for the fact that you are polluting the local water supply. The most successful leaders appear to be passionate about their profession and infuse high energy into all of their communication efforts. Crucial intangibles are rooted in their interpersonal, relationship skills. An individual’s so-called “intangibles” typically refer to such things as chemistry, likeability, fit, personality and presence. Those are all social aspects of social responsibility.
The traits and characteristics of communications management and medial relations largely reflect the organizational function of public relations. Communication is the key any organization and as such goes hand in hand with media relations. Media all about communicating through print, television, radio, etc. Relationship building and social skills appear to have their roots in what are visible interpersonal qualities of the societal function. For example, when we speak favorably of an individual’s chemistry, fit, or likeability, we generally mean that the individual interacts comfortably with others, and has the ability to effectively manage equally well both up and down. We also generally mean the individual is a valuable team member and integrates smoothly into organizational networks and cultures.
Very little difference, if any exists between the functions of public relations. They are rather similar in that to have a strong relationship with the media, there must be a solid communication line between the two. The social skills play heavily into this for if they are not up to par, it will be obvious is your communications efforts. The organizational and societal functions of public relations intertwine as one.
Return to 123HelpMe.com