In the early primacy portion of the serial position effect, there was a direct positive relationship between the frequency of rehearsal and the probability of recall. That is to say, the primacy effect was entirely dependent on rehearsal. The early items can be rehearsed more, and thus recalled better. The recency effect, was viewed as recall from short-term memory, which is why they were recalled so well even if being rehearsed so little (Ashcraft, 2010). The improved recall for the words at the ...
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...able conditions; while people will usually prefer options presented earlier for undesirable conditions (Epley, 2009). A patient of H. M. case study shown the multi-store model. H.M. who was unable to make new long term memories but whose short-term memories remain unaffected. It shows that there are separate long-term and short-term stores (Atkinson & Shiffrin, 1968).
Serial recall in forward order shows a large primacy effect and relatively small recency. Backward serial recall shows larger, recency and smaller primacy than recall in forward order (Oberauer, 2003). TV commercials also demonstrate the serial position effect. Audiences will remember better the first few ads and last few ads better, mostly forget the commercials at the middle. This will not be true only if the commercials at the middle are distinctive, that can isolate from the others (Terry, 2005).
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