When asked what is the lifeblood of the casino world, there is no denying that it is the players that keep the industry moving forward. Back when casinos and land-based gambling originated, companies were limited in what they could do to help retain player interest. That all changed in the 1980s as land-based casino comps became more and more common place. Within Las Vegas the competition between casinos is notoriously ruthless and given the lack of serious high roller players, casinos would fight tooth and nail to make sure they played and their casino.
The origination of the casino comp was initially low level, players who stuck around at a casino would be provided with free food and drink in order to make sure they kept playing. But as the level of money involved increased, so did the casino comps. Free hotel rooms and event tickets were the next step, but that eventually became just the tip of the iceberg. Limo service, shopping trips, and even private jet hire were all thrown around, but it isn’t just that. The craziest story I heard was that one of the casinos based in Gibraltar, a notorious haven for millionaires, were running a competition to win a one of a kind Bentley convertible. A wealthy Arab businessman was in the mix to win it, but eventually he would miss out on the top prize. Following this he asked the casino if he could buy the car outright “for his son”, so in order to keep the player happy, the casino called Bentley and paid outright for a second model to be made and gave the car to the player without charge.
In its early days the casino comp was an incentive, but as it grew it became pure bribery and in many ways a little out-dat...
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...hrough in-depth and often controversial terms and conditions, you will be pushed and pulled from game to game, which means you should make sure you keep your wits about you. Always beware of a casino that pushes you towards certain games, as in most circumstances they are pushing you towards higher house edge games. Don’t fall into such casino traps and only gamble on games that you feel comfortable with, avoiding high house edge games and sticking to games that favour players in order to slowly chip away at your wagering requirement.
Tip No. 5 – Fools rush in
There is no denying that your casino bonus will burn a hole in your pocket if your not careful. But fools rush in when it comes to gambling. Start slow, take regular breaks, think about what you’re doing, and you’ll find that you can extended the life of your casino bonus beyond what you originally envisioned.
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