To support this statement, here are the other statements from Libaya (2013) that Isaac Singer created a concept of making automated sewing machines. With his colleagues, he thought of selling sewing machines rights to other businessperson wherein they will gain profit through up-front licensee fee. It is known to some that the franchising is started by the owner of Singer sewing machines. The businessmen who were partners of Mr. Singer utilized a plan of finding other businessmen that will be capable to sell their products by giving them the rights of the business through agreement. These businessmen will pay to Mr. Singer for the rights of the franchise and they will be able to sell through using the franchise they have bought, this will provide income for Mr. Singer which is the franchisor but it will also help the other businessmen or the franchisees because they will be able to use a good franchise for the good of their business.
According to an article by Sadi,Syed,&Iftikhar(2011). Franchising is not new in Saudi Arabia. It was noted that customers appreciate the role of franchising in the development of local businesses and they noticed that franchising have a positive effect o...
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South-Western College Publishing.
Harper, S. (2003). The McGraw-Hill Guide to Starting you own business. New York:
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Sadi, M. A., Syed, K. J., &Iftikhar, Q. (2011). CUSTOMERS' PERCEPTION OF
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MARKET: THE CASE OF SAUDI ARABIA. Global Conference On Business &
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Vozar, R. (2013). Franchising basics. Smart Business Columbus, 22(3), 34
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