One of the most underestimated, powerful and successful forms of “soft co-optive power,” in terms of spreading a positive image of American empire, has been American television and film media. American television and film media is not always created or diffused, to specifically influence non-Americans; neither does it always transmit the messages the empire wishes to diffuse foreign audiences; nor has it always been received and interpreted by others, as intended, however, it remains incalculably influential on the whole. This paper will argue that American television and film media has better accomplished the task of “winning hearts and minds,” and spreading American styled democracy and neo-liberal economic ideology in Saudi Arabia, than US government methods, specifically created to accomplish these tasks, have done. As American television and film media and it...
... middle of paper ...
...ision while staying in an American hospital (p. 73-74, p.158) So taken by this experience that in 1963 King Saud issued a royal decree that it was necessary for Saudi Arabia to create its own television broadcast system, with stations in Jeddah and Riyadh (Fraser, 2003, p. 158; Boyd, 1970, p. 74). The national broadcast system was not without its detractors even within the Saudi royal family. (Fraser, 2003, p.159)
Boyd, D.A. (1970) Saudi Arabian Television. Journal of Broadcasting, 15, (1), 73-78.
Fraser, M. (2003) Weapons of Mass Distraction: Soft Power and American Empire. Toronto, ON: Key Porter Books.
Nye, Joseph S., Jr. (1990) Bound To Lead: The Changing Nature of American Power. United States of America: Basic Books
Vitalis, R. (2007) America's Kingdom: Mythmaking on the Saudi Oil Frontier. Stanford, CA: Stanford University Press.
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