The Ford Mustang: Understanding the Car's Marketing Appeal Essay

The Ford Mustang: Understanding the Car's Marketing Appeal Essay

Length: 1967 words (5.6 double-spaced pages)

Rating: Term Papers

Open Document

Essay Preview

Henry Ford founded the Ford Motor Company (FOMC) in Michigan on June 16, 1903 after “previous attempts to manufacture cars had failed.” Early in its history the company saw much success with the expansion of Lincoln, the company’s luxury vehicle, along with investments in Mazda and purchasing the “Aston Martin, Jaguar, and Volvo and Land Rover brands.” However, the company has since seen drastic reductions in its stake in Mazda, along with selling all four brands to other automakers.
More recently, through Henry Ford’s vision, FMC has become one of the largest automotive manufacturers in the world given that it manufactures and distributes automobiles across North America, Europe, Asia and South America and ranks 10th in Fortunes top 500 companies in the 2013 edition. Ford’s current headquarters is in Dearborn, Michigan.
II. SWOT Analysis
According to Kerin, Hartly and Rudelius, authors of the textbook Marketing 11th edition, SWOT is an acronym that describes an organization’s appraisal of its “internal strengths and weakness along with its external opportunities and threats.” The SWOT analysis includes examining the company’s strengths and weakness in the areas of management, offering, marketing program, finance, personnel, manufacturing and research and development. In addition, the analysis includes a second part, the company’s external opportunities and threats, which include consumer/ social, competitive, technological, economic, and legal/ regulatory.
A. Strengths
a. Management
“Ford is regarded as the second-largest commercial brand in the world and one of the leading commercial vehicle brands in North America.” Ford’s mission statement of “One Team, One Plan, One Goal. ” The Company has a strong mission that ...

... middle of paper ...

...t Modified
2012. Accessed February 2, 2014.
Thomaselli, Rich. “Marketer of the Year 2010: Ford Motor Co.” Advertising Age. Last
Modified 2010. Accessed April 1, 2014.

Wernle, Bradford. "Spotlight now on Mustang, F series." Automotive News 87,
No. 6582. pg. 24-26. Business Source Complete EBSCOhost. Last Modified 2013. Accessed January 29, 2014.

Wholesaling 89. No. 4, pg. 70. Business Source Complete EBSCOhost. Last Modified 2008. Accessed January 29, 2014.

Woody, Todd. "An All-Electric Ford Mustang Shelby GT500?" Forbes pg.7. Business
Source Complete EBSCOhost. Last Modified 2012. Accessed January 29, 2014.

“2002 FORD MUSTANG Specs and Features.” MSN Auto. Last Modified 2006.
Accessed March 31, 2014,

“2014 Ford Mustang Review, Specs and Prices,” Cars. Last Modified 2010. Accessed
March 31, 2014

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The History of the Mustang Essays

- History of the Mustang During the 60’s there was a time where people wanted something new, something with the luxury of a sports car with a fraction of the cost. Some thought the day would never come but on April 17 1964, the mustang was born. At a mere $2.368 dollars the markets were booming with request for the newest style of sports car on the market. Bidders came from across the country to bid on the vehicle. The auction was held in Garland Texas between 15 bidders the person who won the bid slept overnight in the car so someone couldn’t buy the car out from under him....   [tags: car, ford, performance]

Term Papers
659 words (1.9 pages)

The Ford Mustang Essay

- A highly popular muscle and sports car, the Ford Mustang functions as a daily driver, weekend warrior, and a show winning work of mechanical art. Whether someone just needs a basic transportation to get from point A to point B, an eight second quarter-mile beast, or a show stopping work of power and beauty, Ford has produced a Mustang for every need. The Mustang got its name from the World War II P-51 Mustang fighter plane (Harris). The “five generations” evolved each year model until, in response to the 1971-1973 models, Ford returned the car to its original size and concept in 1974 (Bowling)....   [tags: History, Sports Car]

Term Papers
2746 words (7.8 pages)

Marketing Of The Avis Car Rental Company Essay

- The AVIS car rental company uses humour in their commercials to attract people towards their product however it also uses human traits such as anthropomorphism and personification to do so. This also causes people to feel bad or have second thoughts about their old sold cars. Specifically it gives humane traits such as adultery, and sadness. The goal is to attract people towards their product with humour. However some people take it seriously or it gets into their head which causes them to feel bad about their old sold cars....   [tags: Car rental companies, Car rental]

Term Papers
968 words (2.8 pages)

Understanding Marketing And Financial Practices Essay

- This capability portfolio will serve to demonstrate understanding in marketing and financial practices. 1. Marketing practices Gundlach and Wilkie (2009) have defined marketing as ‘an organisational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders’ (pp 259) Aremu (Kotler 2000 cited in Aremu et al 2012) has described the management of marketing as the process of planning the launch, costing, distribution and publicising of a product whether it is goods, ideas or services that meet the objective of an organisation....   [tags: Marketing, Finance, Strategic management]

Term Papers
1310 words (3.7 pages)

Marketing Analysis : Selling A Car Essay

- Selling a car is very different that most things in life there is now way to train for it, sure there is books that will say how the author best did and list of closes. The only way someone learns how to sell a car is by selling an actual car, like anything is simply by doing. Being a car salesman is very different than most careers, because salesmen could have a day even a week a single customer does not come in the door. This poses a problem for salesmen, that are paid on how many cars they sell and the gross on each deal....   [tags: Sales, Selling, Automobile, Want]

Term Papers
1036 words (3 pages)

The Ford Mustang Essays

- The Ford Mustang 10332 HARLEY DAVIDSON. Discusses the firm's target market, product strategy, price, place, promotional activities. Influence of Japanese exports and how HD had to request tariff protection; HD's near-demise and subsequent recovery. 8p. 34f. 13b. 10329 SPORTS FRANCHISE MARKETING. A critical study of the modern expansion of sports franchise marketing through the media, novelty sales, and product endorsements. Differences between various sports in marketing methods are pointed out....   [tags: Papers]

Term Papers
1085 words (3.1 pages)

Mustang Or Camero Essay

- MUSTANG OR CAMERO. Ever since the General Motors company built the first vehicle to compete with Henry Ford and the ford motor company, consumers have argued over which was better. Back in those days the better car was the one that fell apart last and was the cheapest. Today consumer values have changed, and with that change comes a want for more options and a good value for those options. “Creature Comfort” as it’s called is a big priority for the consumer. The next biggest thing is performance; the consumer wants a good performing machine that’s going to give them “Creature comfort” and a great value....   [tags: essays research papers]

Free Essays
993 words (2.8 pages)

The Ford Mustang Essay example

- History of the early years of Ford Mustangs In the early nineteen hundreds a farm boy baffled the world by inventing a machine that would get rid of the horse and carriage forever. He invented a machine that would carry people over long distances without needing to be fed, watered or rested. He also later invented a way to produce products in a new and easier way. He started out as a young farm boy that took everything apart that he could get his hands on. Then he started fixing peoples watches then as he grew older he started making other things like a quadricycle and a gas engine in the late 1890’s....   [tags: essays research papers]

Free Essays
609 words (1.7 pages)

Marketig Mix Essay

- Marketing Mix The success of a company relies greatly upon proper marketing. A company must have a proper mix of all the elements and marketing efforts in order to produce desirable sales results. This mix will include the variables and tools a company will use to satisfy the business objective and the needs of their potential customers. This mix which is determined by marketing research and experimentation is commonly known as the marketing mix. This mix consists of four variables which the business world often refers to as the "Four P's"....   [tags: Business Marketing]

Free Essays
1557 words (4.4 pages)

Essay on Markering

- Markering Introduction Steve Case founded America Online (AOL) in pre-Internet days when the networking of various computer systems was rather informal and difficult for all but the highly computer-literate to accomplish. His goal was to make accessing these networks easy enough for anyone to manage. Though AOL has changed dramatically since those days, ease of use has remained a primary consideration in all changes visible to the user. Much maligned by the more "serious" services (and their subscribers) in the past, AOL has risen to be the industry leader despite challenges and the image of being the J.R....   [tags: GCSE Business Marketing BTEC Coursework]

Free Essays
576 words (1.6 pages)