The company’s competitors are,
According to annual report on Ford motor company (1988), the chief competitors of Ford Company are Volkswagen, Toyota, BMW, Daymler Chrysler, General motors’ Honda, and Nissan. Major customers are Hertz Hewlett-Packard, GE, Merck, Rent A-Car, and other commercial accounts and millions of individual.
Strengths
Strengths are competitive advantages or core competencies that give a company an advantage in meeting the needs of its target markets. According to Annual Report of Ford Motor Company (1998), Ford Company has an excellent leadership and management strengths. The company have an excellent knowledge and analytics of the global market
1. Commitment to environment protection by developing low emissions technologies
2. Same spares can be used in multiple models in what is termed as virtual assemblies
3. Innovations in technology and procedures like virtual assembly line, single model, and centralized global risk management frame work.
4. Excellent brand equity with legacy strengths and high levels of dignity for ford brand heritage at the global lev...
There are number of strengths that we posses that will help us to capitalise on a competitive market, these strengths include:
Ford Motor Company was founded in 1903 by Henry Ford. The company remained a private company until January 1956, when public sale of the common stock was first offered. The company mainly manufactures passenger cars, trucks, and commercial vans. They have also been able to produce automotive parts and accessories. Company headquarters are located in Dearborn, Michigan
The Ford Motor Company (FMC) was founded in Detroit in 1903 and began shortly thereafter exporting cars to European branches. Cross-border assembly started in Canada in 1904 and was later implemented in the European markets. The first European plant was established in 1911 in England, and this was followed with other lower volume assembly plants across the European continent. All the plants and branches assembled and sold the Model T, using American methods and practices. This proved to be a success in the beginning, but in the long run, “(…) this proved a costly and unsuccessful strategy in Europe’s diverse markets” (Bonin et al., p. 15). By the late 1920s most of its European subsidiaries were struggling and Ford had to change his approach to the European market.
Prior to January 4, 1914, the name Ford meant nothing. The Ford Motor Company paid its employees $2.34 for a nine-hour shift, and in 1912 the company made a profit of $13.5 million dollars (Raff 181). Raff continues in his article, “Looking back at the Five-Dollar Day,” that the Ford Motor Company had an employee turnover rate of 370%: “50,448 workers had to be hired during the course of 1913 to maintain an average labor force of 13,623” (181). These
Strengths refer to what the company or product are better and/or particularly better than its competitors. It is a factor that happens internally and currently to the organisation, giving the company advantage in the market that it operates in.
Identifying and understanding your own personal strengths is key to being a successful leader. Knowing your strengths means you can focus your efforts to maximize results, in yourself and in others. Strengths Finder 2.0 is designed to uncover your strengths and utilize these strengths to your advantage (Rath, 2007). Identifying and applying these strengths to your leadership style, will enhance your effectiveness as a transformational leader.
Competencies are resources that give an organization advantages over their competition within a specific market. Competencies are difficult for competitors to mimic and what an organization does best. Competencies and strengths are very similar and at times can be confused. The primary difference is strengths are closely aligned with internal existing behaviors that come naturally while competencies are skills, knowledge, and behaviors that are developed and translate to strategic advantages. EMI has developed key competencies that will allow us to compete in an extremely competitive environment while maintain our corporate mission.
The Ford Motor Company inspired a manufacturing revolution with its mass production assembly lines in the early 20th century. Ford and Lincoln are one of world's most well known automotive brands, most known for the Ford Mustang, and F-Series pickup trucks. Henry Ford incorporated Ford Motor Company in 1903 at Dearborn, Michigan. Ford Motor Company is known as one of the largest automobile companies in the world. (DATAMONITOR: Ford Motor Company, 2010 p. 4). Since 1980, Ford has been able to remove $5 billion from its operating cost (Brady, 1986, p. 8). The Ford Motor Company has around 181,000 employees and 65 plants worldwide using the automotive brands Ford and Lincoln (FMC Annual Report 2013, p.149).
With about 187,000 employees and 62 plants worldwide, the company’s automotive brands include Ford and
Ford Motor Company current mission statement is “committed to provide personal mobility for people around the world”. With that in mind their vision is to become the world’s leading Consumer Company for automotive products and services. By improving everything they do, the company provide superior returns to their shareholders (Vision, Mission, Values).
So the discussion on internal and external analysis clearly defines that where the competitive advantage of Ford Motors is and where it is lacking. People who have durability as their first priority will go for Ford but they lack in some of their strategies which the management should consider and work on it. We also came to know that Ford is an innovative company from the very first and also serves local demands with the help of related and supporting industry. But in some points they have taken wrong decisions which compel them to sell some of their brands to others. The good news is they are doing hard job to maintain their performance regarding their star and cash cow products to remain in the competition.
Compared to my competitors, my strengths are my languages, technology skills, education, work ethic and the ability to follow directions. The first strength that I am aware of is I speak three different languages. Also, I have decent technology skills. I have a great educational background from KU. Work ethic is another one of my personal strengt...
Ford Motor Company is one of the world’s largest producers of cars and trucks and one of the largest providers of automotive financial services marketing vehicles under the eight brands shown below. The Company is a publicly traded company listed on the New York Stock Exchange. During 2002, the company made 6.7 million vehicles and employed 328,000 people worldwide. Business partners include 25,000 dealers and more than 10,000 suppliers.
Ford’s business level is the integrated cost leadership/ differentiation strategy; this involves engaging in primary and support activities that allow the company to simultaneously pursue low cost and differentiation. This strategy is flexible and enables Ford to use technology to control the production of variety of products in moderate, flexible qualities and with a minimum manual interaction, whose goal is to eliminate cost verse product variety. Cost leadership is a strong strategy, but it can be undermined by the frequent changes in technology, the imitation of cost advantage and lost of focus on consumers. Ford’s differentiation strategy focuses on developing a unique product that consumers are willing to pay and the combination of these two strategies enables Ford to stay on its core competencies.
Ford Motor Company is the world’s second largest manufacturer of cars and trucks with products sold in more than 200 markets. The company employs nearly 400,000 people worldwide, and has grown to offer consumers eight of the world’s most recognizable automotive brands.