According to annual report on Ford motor company (1988), the chief competitors of Ford Company are Volkswagen, Toyota, BMW, Daymler Chrysler, General motors’ Honda, and Nissan. Major customers are Hertz Hewlett-Packard, GE, Merck, Rent A-Car, and other commercial accounts and millions of individual.
Strengths are competitive advantages or core competencies that give a company an advantage in meeting the needs of its target markets. According to Annual Report of Ford Motor Company (1998), Ford Company has an excellent leadership and management strengths. The company have an excellent knowledge and analytics of the global market
1. Commitment to environment protection by developing low emissions technologies
2. Same spares can be used in multiple models in what is termed as virtual assemblies
3. Innovations in technology and procedures like virtual assembly line, single model, and centralized global risk management frame work.
4. Excellent brand equity with legacy strengths and high levels of dignity for ford brand heritage at the global lev...
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