Ford Competition Essay

No Works Cited
Length: 1805 words (5.2 double-spaced pages)
Rating: Blue      
Open Document

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

In a present day of global warming, environmental issues, labor unions, and other impacts, the automobile industry is in an era of instability and change. Ford Motor Company has been traditionally considered one of the "Big Three" in the auto industry, but they are not adapting as well as hoped to the changing industry, and will have to strategize to survive in a struggling industry.

There are many different risk factors for Ford and its competitors. In this paper we will look at two competitors for Ford that are also considered to be members of the "Big Three" and coincidently, are not adapting to changes in the auto industry as quickly as other competitors. These other companies are General Motors (GM) and Daimler Chrysler. We will also look at the general group of foreign car manufacturers who are steadily acquiring market share from the Big Three.

The first major risk for the auto industry in general is that of global warming and a growing concern for environmental issues among consumers. This is a risk that is spread among the entire auto industry, not just Ford Motor Co. Consumers are becoming more aware of the impact the auto industry has on the environment, and making their purchasing decisions with that on the criteria.

Another factor involved with the auto industry, is a pressure on the companies ability to increase prices. Due to excess capacity and the ability of Japanese and Korean auto manufactures to mass produce and thus lower cost prices, many companies in the auto industry are producing vehicles at little to no profit due to the inability to raise prices.

A major risk or concern for North American auto makers is the employee's health care expenses. For Ford, in 2006 their health care expens...

... middle of paper ...

... understand the process, and the in's and out's of what is needed and wanted for a car, who also have good business sense.

So what does this say about the future of Ford and the auto industry? If Ford wants to survive past the next 10 years, restructuring is crucial. The risk factors outlined are proven to be risks, but they are factors that can be overcome. The companies that have overcome the greatest amount of these factors (the foreign companies) are showing higher profits, and are overtaking the traditional auto manufacturers. If Ford can move quickly, strategize, and eliminate these factors, they will possibly be able to regain their position at the top, but they need to not rely on their brand name, and pay more attention to what the consumer wants and needs

Click the button above to view the complete essay, speech, term paper, or research paper

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

This essay is 100% guaranteed.

Title Length Color Rating  
Essay about Ford Implementation of Virtual Integration: A Push Pull Strategy. - Introduction With the implementation of Ford’s restructuring plan, Ford 2000, the company has set forth goals to compete with the expansion of foreign-based auto manufacturers globally. The goal of Ford 2000 is to continue to improve quality and reduce cycle times by finding ways to improve processes involving all stakeholders within the supply chain and the company itself. The key to achieving this goal lies in the ability to take advantage of the Ford Company’s size and global presence to invest in information technology....   [tags: Ford investment, face-to-face interaction]
:: 4 Works Cited
1602 words
(4.6 pages)
Powerful Essays [preview]
The Ford 427 FE Model Engine Essay - The Ford 427 FE model engine was intentionally made for drag racing. The frame is large but,light weigh for a better performance. It weights between 120 and 195 pounds depending on the materials it is constructed of. The rear end is lifted for better air flow( super motor sports ) .The engine is present in Thunderbolt, Galaxy, and Fair lane ( ford motor Co ) This engine has the ability to reach a speed of 185 miles per hour. It also has overhead cams causing the engine to move faster. It would have cost around 10,000 dollars at the most expensive and 20,000 dollars the the lower end....   [tags: navy seals, performance, ford] 591 words
(1.7 pages)
Good Essays [preview]
Ford Motor Company Supply Chain Strategy Essay - Ford Motor Company Supply Chain Strategy Background In 1913, Henry Ford revolutionized product manufacturing by introducing the first assembly line to the automotive industry. Ford’s hallmark of achievement proved to be a key competence for the motor company as the low cost of the Model T attracted a broader, new range of prospective car-owners. However, after many decades of success, customers have become harder to find. Due to relatively new threats to the industry, increasing numbers of cars and trucks are parked in dealer lots and showrooms creating an alarming trend of stagnation and profit erosion....   [tags: Ford business Strategies Essays] 1392 words
(4 pages)
Powerful Essays [preview]
Ford Motor Company Essay - 1. Define and discuss Ford’s business- level strategy. Henry Ford began a family automobile business in 1903; this was during the industrial revolution. This business has become the most famous automobile brand in the world. Over the years the business structure had adapted to changes in leadership, markets trends and the economic conditions. The Ford family still controls the company through multiple voting shares, even though it owns a much lower proportion of the equity Ford’s business level is the integrated cost leadership/ differentiation strategy; this involves engaging in primary and support activities that allow the company to simultaneously pursue low cost and differentiation....   [tags: Business Analysis ]
:: 5 Works Cited
1840 words
(5.3 pages)
Term Papers [preview]
The Assembly Line and Henry Ford Essay - The Assembly Line and Henry Ford The topic selected involves Henry Ford along with his improvement to the human way of life. The improvement that I refer to is the introduction of the assembly production line. It was the invention of the assembly line that gave people of today the luxuries they have. The subject of Ford and the assembly line intrigues me because I have a fascination for history. For me, history is a part of all of us, who we are, where we have been, and where we are going. Unfortunately I have no prior knowledge of the subject but hope to learn about the way the assembly line changed production forever....   [tags: Papers] 346 words
(1 pages)
Strong Essays [preview]
Essay on Ford - Nirmal Tanna Dissertation 11.10.2000 Tutor: D Dovey, TUESDAY 12pm. Question How do the changes/reduction in UK car prices affect the maufaterer and customer. Research will be collected via the internet i.e prices & product information. Internet car buying has also changed the traditional way that an individual would procure a brand new motor vehicle. Other sources such as the AA, DVLA and TOP GEAR (BBC telavision program), will be contacted. The DVLA in Swansea may have intresting information on trends with have been influenced in the price restructuring....   [tags: essays research papers] 2775 words
(7.9 pages)
Strong Essays [preview]
Essay about Herny Ford - Henry Ford (1863-1947) Henry Ford was born in 1863 he is known as an American industrialist, and the pioneer of the automobile industry. It is said that Henry showed a great mechanical aptitude at an early age and left his father’s farm at the age of 16 to work as an apprentice in a Detroit machine shop. Henry returned to his home very soon after he left, but after many experiments with power-driven vehicles, he went to Detroit again and worked as a machinist and engineer with the Edison Company when he was 27....   [tags: essays research papers fc]
:: 1 Works Cited
695 words
(2 pages)
Strong Essays [preview]
Ford Pinto Essay - Ford Pinto Case The humankind history has probably never known one completely successful product - a product that would never break down or malfunction. "The ideal product is a myth because in reality, there has been and always will be mistakes and flaws in the technology and production. When there are only a small percentage of defective pieces, it is easy to blame the individual product. It is when there is repetitive malfunction of the same system under the same conditions that people begin to ask the question." (Birch, et....   [tags: Business Case Studies] 2099 words
(6 pages)
Powerful Essays [preview]
Henery Ford Essay - Henry Ford was a genius in many aspects of our everyday life. He changed industry, production, and everybody's lifestyle. Many people know about him inventing some of the first automobiles, but what came out of it for America was a new encouragement for technology and an easier lifestyle for the average American replacing the popular railroad system. Also Henry Ford has changed the perspective of industries around the world. His invention of the assembly line and his five-dollar a day wage for the average worker brought about a total new change in factories....   [tags: essays research papers] 1725 words
(4.9 pages)
Strong Essays [preview]
Ford Pinto Trial Essay - Ford Pinto Trial The objective of this paper is to investigate what led to the Ford pinto criminal trial and the impact that it had. What led up to the criminal indictment of Ford, the trial itself, the verdict of the trial will be discussed. The Impact that this trial has had on the Automobile industry will also be investigated. In the late 1960's there was strong competition from VW and several Japanese companies in the small car market. Due to this competition Ford hurried the design of their small car, the Pinto, to market....   [tags: essays papers]
:: 5 Works Cited
1350 words
(3.9 pages)
Strong Essays [preview]