Essay on The Ford Building Exposition of Model Vehicles

Essay on The Ford Building Exposition of Model Vehicles

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In the twentieth century Americans experienced the height of prosperity and the depths of poverty. After the period of the Roaring Twenties Americans entered into an era where arguably the effects are still felt today, the Great Depression. Throughout the country millions of Americans, cities, and states felt the weight of the depression as it robbed them of housing, employment, and their livelihood. It was in these bleak moments that were a space for the promotion of commodities still relevant to the lives of economically depressed individuals. In the city of San Diego in the mid thirties the Century of Progress held an exposition in the Ford Building to display and promote their past and current models of vehicles.
In the year 1934 San Diego was faced with the perils of a tough economy and were seeking for ways to improve their economic status. The ways in which they were trying to accomplish this was by promoting tourism and investment within the city . The city of San Diego saw cities like Chicago experience outstanding success with their Century of Progress exposition and decided to implement a plan to hold an exposition of their own. The city of San Diego chose the Ford Building to be the space for such an event. It was in the year 1935 that the event came to fruition.
In 1935 San Diego hosted a World Fair that was similar to the World Fair hosted in Chicago the year prior. Chicago experienced a boost in tourism and investment in the city due to the event and San Diego was interested in obtaining like results. The Ford exposition was originally not going to be part of the event, but just three months prior to opening day the Ford Company came aboard and decided to offer an exposition modeling their old and newer cars, pres...


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...ties, because like the cities they needed to also generate revenue, and this was a way for them to put there name in the public eye and advertise their product. While it was not an overt advertising ploy, it seems as if it was a way to obtain name recognition in a time where many commodities and companies were faltering.
Today the Ford Building is now the San Diego Air and Space Museum in Balboa Park in San Diego. Looking at the building todays offers little evidence that at one time it was where the Ford Motor Company showcased their older and newer model automobiles. The building carries significance because the place existed in a time where the United States, as well as the city of San Diego, faced different circumstances and struggles. The Ford Building offers another insight into the Depression and how it affected people, businesses, and cities in the period.

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