Food Loin: The Point of Sale

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Executive Summary

Food Lion is an online start-up company which provides tailor made loyalty program product to restaurants and cafes. Food Lion hopes to intrigue the restaurant and cafes with its plug and play software which gets integrated seamlessly to their existing Point of Sale (POS) software. The company expects to build a firm market position in this niche area, due to no active competition available in this area till date thus taking the first mover advantage. Food Lion aims to offer its product at a very competitive price to help restaurants in the metro cities to build a loyal customer base in an environment where there is gruelling competition. Food Lion offers its customers (restaurants) easy plug and play software which can be integrated with their current POS and used to build a loyalty program. The loyalty program can be customized by the restaurant to fit in the kind of schemes they want to offer. The customers of those restaurants who opt to go for our software can download our app on their mobiles where they can obtain their loyalty points and schemes by just capturing the QR code provided to them by the restaurant on their bills. This provides the merchants a loyalty program which is easy to launch and maintain, increases their sales and gives them insight about the customers also. The customers would also get to track their points easily through their mobile phones and would be rewarded for their repeat visits without fail. The restaurant and quick service restaurant chains have spurred up across all the big cities in India as a result of greater disposable income in the hands of Indian youth. This is especially seen in the 6 metropolitan cities where the bachelors stay away from their homes and don’t get tim...

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...merchant chooses out of the four plans highlighted above, he will receive the services and then can also upgrade to other plan as per his requirement.
Summary

So with the help of food Lion both Merchant and customer derive a beneficial proposition. The Merchant can increase their repeat or loyal customer base through our loyalty program where the repeat customers are rewarded. Merchant can also send targeted offers based on various customers’ spending trends in order to increase their basket size. Finally merchants can get a more reliable feedback from their loyal customers about their food and service.
On the other hand the customers get rewarded for being loyal to merchant which leads to increased customer satisfaction. Also with the help of this app the need of physically carrying any card is eliminated along with keeping a track of their earned loyalty points.

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