Modern day America is facing a means to an end. The food industry has changed drastically over the last fifty years. The documentary Food, Inc. answers to the increasing demand of Americans to have a behind the scenes look at how their food is being produced. This documentary exposes the profit centered, big business tycoons and how the current, highly mechanized production system is putting human health and the environment at risk with compliance from government agencies. Director, Robert Kenner, intends for an audience of curious and ignorant Americans alike to watch this provoking film and to convince them to be the change that turns this industry from factory to farm by effectively using mainly ethos and pathos but, also logos and kairos.
The chicken industry is graphically depicted through the implementation of both ethos and pathos. Kenner shows the process of how chicken is produced from when they are hatched to being on the shelves of supermarkets. He struggled to find a chicken farmer that was willing to be interviewed and allow him to film their chicken houses because of their traditionally unacceptable and unethical conditions of how the chicken are being raised. The film calls on ethos when explaining how chicken farmers are also reluctant to show the conditions of their houses because of the power these businesses hold over them. It takes nearly two times as much money to build a chicken house to the standards of the company than the farmers profit; leaving them in tremendous debt and making them defenseless. One reluctant farmer from Perdue granted permission to the film makers to record her statement and images of her chicken coops. Typically, chicken from big businesses (Perdue, Ty...
... middle of paper ...
...production in 2008, the organic food revolution was just beginning. Thus, this was an ideal time to make a film of this nature. Not many people were knowledgeable on the process of food production and this film gave those who wanted to know a convenient and simple means of self- education on the subject. Kairos in this instance is a key component of the films success because had the organic community not been an up- and- coming topic this film wouldn’t have had the support or steam to be successful because, simply, no one would be interested.
Kenner’s goal of changing the views of Americans to vote with their dollar by buying local, organic foods in revolt of the mass produced corporate food industry in Food, Inc. was effective through ethos, pathos, logos, and kairos. The organic community is on the rise and is picking up speed tremendously. It is time for change.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- From the congested seats of the economy cabin, where the constant crinkling of peanut wrappers, snores of sleepy sightseers, and tears of testy toddlers are all to be heard, to the leisurely lounge chairs of first class, air travel has changed in more ways than one since the first passenger bearing flight in 1919 (Grant 132). The air travel industry has experienced considerable changes; the majority of which occurred between the mid-1950s and today. Every aspect of commercial aviation has been changing over the last fifty years.... [tags: airline regulations, flying safety and security]
1638 words (4.7 pages)
- Documented Essay on Consumption Nutrition is an important part of human existence. In the U.S., the food industry is a crucial sector of the economy because it directly affects every citizen. Food culture and consumption in America has changed drastically over the last hundred years. This is due to technology advancements and the increased participation of large firms in the food industry. Fast food and processed food have recorded the largest growth in profit and sale over the last fifty years (Rubin 430).... [tags: Nutrition, Food, Fast food, Western pattern diet]
924 words (2.6 pages)
- The agriculture industry has changed drastically, from the colonial ages to modern day agriculture. Less than fifty years ago many people still lived and worked on the family farm, and raised their own food. However, many families are three generations removed from production agriculture. So, called factory farms are producing agricultural commodities on a much larger scale. Family farming and factory farming both play vital roles in the local and world-wide economies, while family farms focus on morals and traditions large factory farms focus on the specialization of the products.... [tags: Agriculture, Livestock, Factory farming]
1847 words (5.3 pages)
- QUESTION 1 Overview In the last 40 years, the aviation industry has drastically changed. As wars become less prevalent, the US defense budget has decreased and the industry faces declining sales. Consequently, in order to remain competitive, the Lynn plant must quickly develop and implement a teaming strategy to increase productivity at the plant or it will shut down. In order to understand the root causes hindering the implementation of teaming, the Engine Production Line will be evaluated using the Congruence Model (Exhibit 1).... [tags: Feedback, Negative feedback, Hierarchy]
1110 words (3.2 pages)
- The Not-So-Honest Man in The Fifty-Dollar Bill The main character in Donald Hall’s "The Fifty-Dollar Bill" has spent most of his life trying to live up to his honest reputation. When he is accused of trying to bribe a person at the Judge Advocate General’s office, he tries to convince himself and everyone else that it was just an "unfortunate coincidence" (Hall 958). However, the evidence shows that it was more than just a coincidence and that his actions were intentional. The narrator goes out of his way to prove to us that he is a honest man.... [tags: Fifty-Dollar Bill Essays]
851 words (2.4 pages)
- A Phoney in The Fifty Dollar Bill In "The Fifty Dollar Bill" written by Donald Hall, the narrator of the story seems to be an honest man, but is he really. I believe for the most part he is very honest—except for when he did not want to be drafted so he bribed his congressman. He had several reasons for wanting to be exempt from the draft. He was always honest, until he realized he had something important that could be lost. The very beginning of the story starts with the narrator talking to us (the readers) about how honest he is.... [tags: The Fifty Dollar Bill]
1108 words (3.2 pages)
- The Popularity of Social Mobility in Britain During the Last Fifty Years Some sociologists have argued that social mobility has become more mobile over the last fifty years, and that there is a lot of movement up and down the class system. However this view is not shared by all sociologists, as some would argue that Britain is more of a "closed" society than an "open" one. Different sociologists have opposing views on social class. All agree that it is an important aspect of society, but there is a disagreement as to the extent of how "open" or "closed" society has become.... [tags: Papers]
759 words (2.2 pages)
- Analysis of Alice Walker's short fictional story, "Nineteen Fifty-five" Alice Walker's short fictional story, "Nineteen Fifty-five", revolves around the encounters among Gracie Mae Still, the narrator, and Traynor, the "Emperor of Rock and Roll." Traynor as a young prospective singer purchases a song from Mrs. Still, which becomes his "first hit record" and makes him rich and famous. Yet, he does not "even understand" the song and spends his entire life trying to figure out "what the song means." The song he sings seems as fictional as certain events in this story, but as historical as Traynor's based character, Elvis Presley.... [tags: Alice Walker Nineteen Fifty-five]
1174 words (3.4 pages)
- India and Pakistan: The First Fifty Years Part I: Political Development India: Democratic progress and problems One of the strengths of India politically over Pakistan is said to be the fact that it has elected to take on a democratic system of government. There are several issues, however, with India as a democracy due to several factors including numerous cases of malpractice and corruption in electoral systems, which greatly undermine the soundness of the democratic institution.... [tags: Papers]
1795 words (5.1 pages)
- IT Industry Industry Background Information Technology (IT) industry is one of the most robust industries in the world. More than any other industry or economic facet, this industry has an increased productivity, particularly in the developed world, and therefore is a key driver of global economic growth. Economies of scale and insatiable demand from both consumers and enterprises characterize this rapidly growing sector. Both software development and the hardware involved in the IT industry include everything from computer systems, to the design, implementation, study and development of IT and management systems.... [tags: Market Industry Analysis]
1149 words (3.3 pages)