The Focus Group: Mister Squishy Essay

The Focus Group: Mister Squishy Essay

Length: 1293 words (3.7 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

The Focus Group was then reconvened in another of Reesemeyer
Shannon Belt Advertising’s nineteenth-floor conference rooms. Each
member returned his Individual Response Profile packets to the facilitator,
who thanked each in turn.The long conference table was equipped
with leather executive swivel chairs; there was no assigned seating.
Bottled spring water and caffeinated beverages were made available to
those who thought they might want them. The exterior wall of the
conference room was a thick tinted window with a broad high-altitude
view of points NE, creating a spacious, attractive, and more or less
natural-lit environment that was welcome after the bland fluorescent
enclosure of the testing cubicles. One or two members of the Targeted
Focus Group unconsciously loosened their neckties as they settled into
the comfortable chairs.
There were more samples of the product arranged on a tray at the
conference table’s center.
This facilitator, just like the one who’d led the large Product Test
and Initial Response assembly earlier that morning before all the
members of the different Focus Groups had been separated into individual
soundproof cubicles to complete their Individual Response
Profiles, held degrees in both Descriptive Statistics and Behavioral
Psychology and was employed by Team y, a cutting-edge market
research firm that Reesemeyer Shannon Belt Adv. had begun using almost
exclusively in recent years. This Focus Group’s facilitator was a
stout, palely freckled man with an archaic haircut and a warm if somewhat
nervous and complexly irreverent manner. On the wall next to
the door behind him was a presentation whiteboard with several Dry
Erase markers in its recessed aluminum sill.
The facilitator ...

... middle of paper ...

resulting in double doses of an ultrarich and near-restaurant-grade
frosting whose central pocket — given that the thin coat of outer
frosting’s exposure to the air caused it to assume traditional icing’s
hard-yet-deliquescent marzipan character—seemed even richer, denser,
sweeter, and more felonious than the exterior icing, icing that in most
rivals’ Field tests’ IRPs and GRDS was declared consumers’ favorite
part. (Hostess’s lead agency Chiat/Day I.B.’s 1991–2 double-blind

Behavior series’ videotapes recorded over 45% of younger consumers
actually peeling off Ho Hos’ matte icing in great dry jagged flakes and
eating it solo, leaving the low-end cake itself to sit ossifying on their
tables’ Lazy Susans, film clips of which had reportedly been part of
R.S.B.’s initial pitch to Mister Squishy’s parent company’s Subsidiary
Product Development boys.)

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Nike Advertisement Research : Focus Group Essay

- Zuniga 1 Angela Zuniga Assignment #4 Dr. Wendy Macias October 18th 2016 Nike Advertisement Research: Focus Group Research can be defined as a systematic method through which new knowledge is discovered. No matter what topic is being studied or analyzed, the value of research lies in how well it is designed and carried out. There are several types of research which include: surveys, interviews, content analysis and focus groups. As an advertiser it is important not only to be aware of your surroundings, but what goes on in people’s minds....   [tags: Focus group, Question]

Strong Essays
1345 words (3.8 pages)

Non Experimental And Qualitative Design At Particular Survey Method Integrating Questionnaires And Focus Group Interviews

- This study shall use non-experimental or qualitative design in particular survey method utilising questionnaires and focus group interviews to gather data to answer the research questions. Lecturers and students from both “pure” and “applied” disciplines as well as “hard” and “soft” shall participate in this study on a voluntarily basis. On the first week of the study, researchers shall explain to the students the nature and objectives of the study, how the researchers intend to use the data and the secure storage and accessibility of the data....   [tags: Education, University, Learning, Focus group]

Strong Essays
1130 words (3.2 pages)

Identify A Possible Area Of Focus And Problem For Research Inquiry Essays

- Prompt #2 . Identify a possible area of focus and problem for research inquiry. Formulate central questions and sub-questions for that area and problem. What types of data collection cited in Creswell would be most beneficial toward answering those questions. Least beneficial. Why. The challenge in performing such a unique study will most likely be in gathering the various data points. The forms of qualitative data collection are generally grouped into four basic categories, although new forms are emerging over time, such as journals, blogs, e-mail, and video....   [tags: Focus group, Qualitative research]

Strong Essays
736 words (2.1 pages)

Benefits of Focus Group Research Essay

- Benefits of Focus Group Research Introduction: Focus group research offers the unique opportunity for researchers to perceive an individual, and their opinions, not only in an exclusive situation, but also as part of a group. Within a group there is a wealth of tacit and experiential knowledge from the outset as in the course of most people's lives they will have interacted with other people in group situations. Bryman (2001) refers to the focused interview as the precept for focus group research, 'The original idea for the focus group- the focused interview- was that people who were known to have a certain experience could be interviewed...   [tags: Papers]

Strong Essays
4057 words (11.6 pages)

Essay Focus Group for a Research Study Regarding Table Usage

- Focus groups will be extremely useful in finding information about the PC/Tablet market because group dialogue tends to generate quality information. Participants’ experience and insight will cause others to share personal experiences and perspectives that will aid in gathering vital information. Using a focus group over other methods of research assures that insight will be provided that researchers know little about. These participants are invested in the issue and hold great knowledge and experience....   [tags: PC, Market]

Strong Essays
930 words (2.7 pages)

Globalization Focus Group Exercise : The Best Interpretive Metaphor Essay

- Globalization Focus Group Exercise The best interpretative metaphor to describe the outcome of my focus group is. Fire, it can do wonderful things. When handled with care and kept under a close and watchful eye it can make life better and easier than without it. However, when left unchecked, fire can grow to become out of control, and cause people and things to get burned and destroyed. Globalization is a lot like fire; it can help the world, but just as easily destroy it. Globalization knows no boundary, and is its own sovereign capitalistic epidemic; making it imperative that the first world take responsibility for keeping control of Globalization, and not allow it to destroy the social,...   [tags: Globalization, Capitalism, Western world]

Strong Essays
979 words (2.8 pages)

The Chromatography Grading For Mastery Team Focus Group Essay example

- Smart Goals #1 (Blue) The SHS Grading for Mastery Team Focus group (GMT.FG) will: #1. The team will explore, investigate, and educate themselves on Standards Based Grading S- Specific To set a specific goal you must answer the six "W" questions: Who:Who is involved. Kacie Herrera, Kathy Deeds, David Eng, Ryan Kilpatrick, Georgette Kouttjie-Perez, Ron Michelotti, Rick Parmenter, AJ Stuart, Victoria Stele What:What do I want to accomplish. Our team would like to explore the different Standard Based Grading practices and policies of other districts....   [tags: High school, Academic term, Team, Goal]

Strong Essays
1071 words (3.1 pages)

The Identities Of The Characters From Mister Pip By Lloyd Jones And Nomi Nickel From A Complicated Kindness

- The identities of the main characters Matilda Laimo from Mister Pip by Lloyd Jones and Nomi Nickel from A complicated Kindness by Miriam Towes are influenced by their own history and by people around them, which also shape them as individuals. Both novels teach us that our identity is revealed when we are faced with difficulties in life. It is shown that identity comes from a mixture of factors such as time, culture, religion and place where one lives. The identities of Nomi and Matilda will further be explained....   [tags: Great Expectations, Charles Dickens, Mister Pip]

Strong Essays
1148 words (3.3 pages)

Blues for Mister Charlie Essay

- The play Blues for Mister Charlie, of James Baldwin was a successful theatrical play. It has been famous because of the plot’s capturing scheme and because of its playwrights clever ways of stating everyday issues in sharp and clever manner. According to Mark Blankenships, “some plays grapple with history; however some feel like history themselves.” Blues for Mister Charlie, a 1964 drama by James Baldwin, is a part of history replayed as clearly and vividly as possible. The play was inspired by the execution of Emmett Till, an African-American boy whose white attackers went free without prosecution; the powerful subject has been motivated by the documentary "The Untold Story of Emmett Louis...   [tags: Theater Review ]

Strong Essays
2228 words (6.4 pages)

Reflective Group Dynamics Essay

- Each individual is categorized into a group from the day they were conceived. According to Kozier et al (2010) a group is “two are more people who have shared need and goals, who taken each other in account in their and who, thus, are held together and set apart from others by virtue of their interaction” (p. 400). The communicate that takes place between members of the group is group dynamic (Kozier et al, 2010). Motivation for participation and similarity of other group members and the goals of the group will affect the group dynamic (Kozier et al, 2010)....   [tags: Group Dynamics]

Strong Essays
967 words (2.8 pages)