Florida International University Visual Messaging - A Digital Out of Home Communication and Advertising System

Florida International University Visual Messaging - A Digital Out of Home Communication and Advertising System

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The initially proposal solely addressed Digital Out Of Home (DOOH) advertising. The scope has expanded to better meet the needs of FIU. These needs were determined through interviews and conversations with Administration, Staff, Students, and a series of informal visual communication audits of the campuses.

Needs Assessment

1.There is a desire to communicate visually to the student body on campus. This is evidenced by the proliferation of various visual media throughout the campus. Examples: "flip charts" and whiteboards on easels in hallways, various types of paper-based bulletin boards, table displays with banners and collateral materials, student organizations activity frames and posters, vertical mylar banners on freestanding supports, various wayfinding signs, placards, fixtures, and numerous flat screen televisions in various locations and uses throughout the campus.

2.Regarding visual messaging, in several areas due to lack of standard operating procedures cognitive overload has been achieved. Over saturation of the environment with too many visual messages delivered by disparate media dilutes the effectiveness of all visual communication contained therein.

3.Large inconsistencies in the amount of visual communication exist. Some areas of the campus have far too much, while many areas have little or none at all. This causes inconsistency in the expectations and the behavior of students and guests. Students who frequent the areas that are visual display rich can get too much information (overload), while for example commuter students that to go from their car, to class, and back to their car might be underserved.

4.Inconsistencies in the presentation and production of the visual content vary greatly....

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...n of traditional media.
This is a green initiative compared to the production and distribution of traditional media.
Imparts a cutting edge, high tech look and feel to FIU.
No large CapEx for FIU. Allows departments and campus organizations to have equal access to sophisticated electronic display applications for low monthly fees.
Reduces maintenance and IT burden for FIU.

The use of mobile and digital display technologies will only increase over time. Electronic distribution of information, communications, marketing and advertising is taking place in all industry segments, it is inevitable. FIU has the opportunity to create a dynamic, all-encompassing media network with a coordinated, planned, evaluated and optimized infrastructure that will meet the needs of current and future generations, while generating significant advertising revenue.

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