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importance of providing quality service to customer
importance of providing quality service to customer
theory of customer satisfaction
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DEAL FITNESS is one of the best clubs which provides its customers with well
developed programs for people of all shapes and sizes with highly specialized equipments and in the guidance of professional trainers, we not only concentrate on physical strength and fitness but also helps one to cope up with daily mental stress and help in relaxation through yoga, massage and aerobics, so after a hectic and stressful day at work one can come and relax their mind and body through various activities that our club provides such as swimming, tennis, scotch and many more so that our members can live healthy and a happy life style.
Targeted Customers: Fitness is very important to live a healthy life style, as we all know a very famous saying "health is wealth" so without health we lose our abilities to live to the fullest. And thus Ideal Fitness make our customers attentive of their health condition and make them realize how important is to take care of it, we target our youth who is the most willing and enthusiastic to stay fit and we encourage them to do so by providing them with the best facilities in the district. WE motivate them so no matter how hectic their daily routine are they will still take some time for exercise as we all know we have to be regular for maximum fitness results. That is why we keep reminding our customers that "SEVEN DAYS WITHOUT EXERCISE MAKES ONE WEAK". Secondly we believe there is no age limit and thus even persuade the workaholics who do sense their h...
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...g and give results for short time period.
3. THE SOCIAL MARKETING CONCEPT: This type of concept focuses on the well being of both the customers and the society so therefore before taking any marketing decision they first try to concentrate on needs and wants of the targeted market and according to that carry out the decisions, they also take into consideration the society's long run interest and value such as environmental impact and social services that benefits both society and the customers as a whole.
4. THE PRODUCTION CONCEPT: This concept believes the philosophy that the product creates its own demands i.e. customer tend to purchase those products that are easily available in the market and are not that expensive so therefore company's following this concept concentrated on high production efficiency with low cost and mass distributions .
5.
Instead of trying to persuade customers to buy what the LA Fitness has already produced, the marketing department has decided to produce a product for families not just individuals. The corporation has decided to do this through research. Consumer needs and wants became the firm's primary focus. This consumer-orientated marke...
With us being too busy with work and too busy with school its overwhelming. Now the average person is set to work 8- 12 hours a day and is to do so 3-5 days out of the week. With all of our time being used up each and every day it is tough to keep a schedule where you allow yourself to be able to workout. Not just that where most jobs require us to sit down at a desk for hour does not help with, the obesity issue that we have In America today. With obesity rates in each state stagger from a 30 to 35% in adults today in the united states. That number continues to grow because of our busy lifestyles, we don’t add exercise to it. each year the numbers staggers more and more. Obesity now increases the chance for more adults to get type 2 diabetes and cancer due to being over weight and not exercising. Scientist have now predicted that by 2030, 44% of each state will be obese. At this constant rate that we are on it gives us 7.9 million new cases of type 2 diabetes occurring in each person each year. with this it will add 666 million more dollars in medical cost for people who are obese. In children alone the obesity rates have also increased to 30% of each state being obese for each child ranging from the age of 10 to 19 years of age in each state. With this number also increasing each year, we can now see the importance of educating our children and motivating ourselves to go and take time to do short workouts each day,
The type of marketing management philosophy employed by the Geoffrey B. Small Company is the societal marketing orientation. While working on providing for the customers’ needs and wants they are also concerned for the customers’ and the society’s long term concerns. They are conscious for quality and material so that they do not provide inferior material while charging for superior products but they are also concerned for the environment. They are thinking of giving back to the society in the long term in every
Roberta Sassatelli, in her piece Fitness Culture: Gyms and the Commercialisation of Discipline and Fun, gives rise to this idea of a “gender-activity matrix” (pg. 74) within fitness centers. It is here that she point o...
[Topic Justification] Lack of physical exercises is a public health issue that has led to a considerable increase in the cost of healthcare expenditure. The affected people will be dependent on the society for upkeep and healthcare and, thus, reduce the rate of productivity.
Poor ‘brand positioning’ of social marketing: The actual concept of social marketing is not clear to many people because of various conflicting definitions and it is also associated with some undesirable attributes. For example, social marketing is perceived as being manipulative and not ‘community based’. These prejudices have arisen because of incorrect assumptions that social marketing is similar to normal, commercial marketing.
It is important to be physically active and have healthy nutritional choices because it helps with efficient circulation, your body's digestive system, and bodily strength. If individuals do not account for fitness and healthy lifestyle choices in their routine of daily life, there could be possible consequences that arise, such as the possibility of obesity or high blood pressure. Maintaining fitness, and fitness in general, is an vital part of achieving a healthy life. Although this is the case, over the years, society has manipulated it and caused people to believe that if they are not fit, then they are not
Disease prevention and health promotion are so important in today’s health, I think it should be a concern for the health care authority in the country, to the loco government, to the health care providers, and everyone should be involved. There are many barriers that could impact the health and wellness promotion to our patients. For example, a lack of physical activity is something that can impact patient’s education about the health promotion and disease prevention. To encourage any individual to make a healthy lifestyle choice in the role of health promotion and disease prevention, the physical activity is one of the simple steps that someone can take toward a better health. According to Schütze et al (2012), modifiable lifestyle for patients
Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identified will be the role that marketing plays in a successful business demonstrated by use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010).
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
According to Kotler (2012), Marketing is about identifying and meeting human social needs, thus it is not only about advertising and promotion it is more than this. It includes setting competitive price, communicating effectively with potential and existing customers and also introduction of new products.
The text states that marketing is both an art and a science where constant tension exists between the formulated and creative sides. At its essence, marketing is about "identifying and meeting human and social needs". It encompasses both a set of actions which seek to identify customers' needs as well as a social process of establishing a relationship with the customer to buy their products; this relationship is vital to the long term success for a company and a critical part of the marketing equation (Kotler & Keller, 2006).
KOTLER, P. AND ZALTMAN, G. (1971). Social Marketing: An Approach to Planned Social Change. Journal of Marketing, Volume 35, July 1971.
One of the best ways in how people can improve their overall mood, keep their bones healthy and even live longer, is by being an active person. Fred DeVito stated that “if it doesn’t challenge you, it doesn 't change you”; however most people just want exercise just to have a fit body and be healthier without knowing great results. Other effects that exercise has into the body are normalization of glucose, insulin and leptin levels. In other words not only will it make the appearance in a person’s life to look great, but their entire body will have an extraordinary response. In order to have a more fulfilling and enjoyable life, those who are out of shape should participate in regular fitness schedule reginert.
Marketing is defined as follows: Marketing is the process of interesting potential customers and clients in your products or services. In this essay, I am going to address the concept of “social marketing” and how does social marketing differ from “societal marketing” or “socially responsible marketing” in the first part, and in the second part, I am going to provide examples of each of the three approaches to marketing and analyse how these represent a departure from traditional marketing practice.