Research Paper On Starbucks

In 1971, the first Starbucks was founded at the University of San Francisco by a group of three students, Jerry Baldwin, Zev Siegl, and Gordon Bowker. These three students later met with an Alfred Peet, who inspired the group to start a coffee bean distributing business later named Starbucks. The very first store was opened in Seattle, WA, on 2000 Western street from 1971 to 1976 and was later relocated to 1912 Pike Place where it still remains standing to this day. When thinking of what to call their store they thought back to the famous book Moby Dick for inspiration. ‘“Bowker recalls that Terry Heckler, with whom Bowker owned an advertising agency, thought words beginning with "st" were powerful. The founders brainstormed a list of words beginning with "st". Someone pulled out an old mining map of the Cascade Range and saw a mining town named "Starbo", which immediately put Bowker in mind of the character "Starbuck’” (Allison). In 1987, the original owners of Starbucks sold the store to a former employee, Howard Schultz, who rebranded his stores to the Starbucks name. By 2013, Starbucks had

The sign of coffee and target and Home Depot. As the customer pulls in and make a left hand turn into the parking lot of Starbucks they can immediately start driving around looking for a good parking spot so they do not have to walk the extra five minutes in the scorching hot sun. They will find one located just across from the front door. The building is s elegantly designed that the customer can take an extra minute to stand there and admire the structure of Starbucks. They can take in the contrasting brick colors and the dark wooden pergola covering a couple of black metal patio tables with matching black chairs spaced evenly in the shade. They can admire the garden area they have surrounding the patio area and the front door and notice all the beautiful daisy’s and bushes they have