Samsung Vs Apple Case Study

The first cell phone call was made on April 19, 1973 by Motorola employee Martin Cooper, since every year cell phones is getting more advanced and better at times. When the cell phone was first manufactured I don’t think Martin Cooper, had in mind what wild, astounding, idea he had brought to the light, and how much the cell phone would evolve over the years. The two powerhouse companies responsible for most of the cell phones that are circulating in the world Samsung & Apple, these two companies history don’t date back that far, but they have sued, clashed, and tried to outsmart each other numerous amount of time. Over the years of the Samsung vs Apple Battle they have sued each other for an amount of money over a billion dollars, and lawsuits

This company seemed to have a good beginning, selling groceries and having their own home made noodles. It was when in the 1960’s Samsung shifted their vision towards the electronic industry, over the next few years the company diversified into processing, textiles, insurance, security’s, and retail. In the 1990’s Samsung progressively globalized its activities, predominantly mobile phones and semiconductors. These two things became their most vital source of revenue. Some significant Samsung Subsidiaries are Samsung Electronics, this is the world’s largest information technology company, and then there’s Samsung Heavy Industries it is the world’s second largest shipbuilder. There are several other things Samsung has up their sleeve from life insurance to managing resorts, to aerospace technology, it seems they have every part of the market corned taking over different industries one by

A few months before Steve Jobs died, he resigned as CEO of Apple On August 24, 2011, and became chairman, and he died a few months after October 5, 2011. He left a legacy with the iPad and iPhone 4 which he was working before he died. Comparing these two Titans of the industry neither of them didn’t always have a plan to takeover cellular phones, but Apple was always from the beginning concentrated on electronics, unlike Samsung they were at first concentrated on groceries and there homemade noodles. It wasn’t until the 1960s Samsung shifted their vision towards the electronic industry and shipbuilding and several other trades, by 1998 Samsung had already surpass Nokia, but by this time Apple was already selling the Macintosh, and making millionaires. It seems that Apple was never not doing good they were always successful, just like Samsung, but Apple sold their first computer kit for 666.66$ and already had someone investing in their