In 1886, the Coca Cola Company was developed but it wasn't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies, PepsiCo has developed and acquired additional products outside the scope of just the consumer beverage industry, these products have helped the company to increase their exposure and position in the global market. This has not been the case for the Coca Cola Company; they have tried and have failed numerous times at expanding their product and marketing capabilities. Below is a list of key products offered by both Coca Cola and PepsiCo:
PepsiCo Coca Cola
Frito-Lay Brands Gatorade Brands Coca-Cola Brands
Lay's potato chips Gatorade Thirst Quencher A&W
Ruffles potato chips Gatorade Frost Thirst Quencher Coca Cola
Doritos tortilla chips Propel Fitness Water Canada Dry
Tostitos tortilla chips Tropicana Brands Dasani
Fritos corn chips Tropicana Pure Premium juices Diet (varieties)
Cheetos cheese flavored snacks Tropicana Pure Tropics juices Evian
Rold Gold pretzels & snack mix Dole juices (License) Fresca
Cracker Jack candy coated popcorn Quaker Brands Hi-C
Pepsi-Cola Brands Quaker Oatmeal Minute Maid
Pepsi-Cola Cap'n Crunch cereal Nestea
Diet Pepsi Life cereal Schweppes
Mountain Dew Aunt Jemima mixes & syrups Sprite
Sierra Mist (Regular & Diet) Quaker rice cakes
Slice Quaker Chewy granola bars
Lipton Brisk (Partnership) Quaker Dipps granola bar...
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...sts of goods sold and more net income per common share than Coca Cola, Coca Cola has them beat in many other areas. Coca Cola has a higher overall net income, higher net cash from operating activities and has a significant amount higher in current assets. Coca Cola has 6,707 million in cash and cash equivalents, while PepsiCo has only 1,280 million. This significant difference then leads to differences in Property, Plant and Equipment, investing and financing options. In looking at PepsiCo it is a company that has a diverse product line, as opposed to Coke Cola which has "all its eggs in one basket". I don't think PepsiCo is living up to its potential. It has a number of well known products and with increasing its marketing strategies and presence in the international market, PepsiCo would change its weaknesses into strengths. This round has to go to Coca Cola.
Coke continuously out-stands Pepsi, even though they share a very similar taste and colour, however Coke should not be the drink that receives all the love and attention for what it offers. Despite their similar soda colour, the drinks actually contain some different ingredients, which produce a different taste, and affect the body differently. Furthermore, the way the companies markets their drinks makes a huge contribution to how successful their products will become. The major element for success however stems from their impact on society and how the companies utilize their social power to evolve. The two major soda companies are constantly head to head with one another, yet it is what they do that sets them apart.
is farr more different than Kroger and Coca-Cola; Pepsico. has their attention towards employees more than their customers. Employees of Pepsico. are expected to show respect towards eachother while putting "purpose" behind their performance. Pepsico. is also comitted to delivering susatained growth thrrough empowered people acting with responsibility and building trust. Pepsico. is similar to Coca-Cola and Kroger due to the fact that their focus is heavily put on integrity.
This is all thanks to the company's ability to stay competitive in the world marketing competitive environment. "The competitive environment, also known as the market structure, is the dynamic system in which your business competes. The state of the system as a whole limits the flexibility of your business."-Stan Mack(CHRON) The ability to stay flexible in todays market has enabled company to create revenue through adapting to changing views of the consumers. Although the first thought when hearing the Coca Cola name is still soda, the trend of non-carbonated and sugary drinks is the most revenue producing products of the company today. Don't get it wrong, the company still has 4 name brand sodas that bring in over $1 billion apiece in revenue annually, but the most substantial revenue is the companies investment in non-carbonated and sugar-based drinks. Products such as Smart Water, Vitamin Water, and Fairlife Superkids(milk) are among the nearly 400 products produced by the company that are not soda-related.(Fortune) So even with soda sales at the 30-year low, The Coca Cola Company continues to adapt to the ever-changing competitive market environment and sustain its household name and
Coke vs Pepsi which company I doing better overall? Does soda still matter Which company will more people want? Today we will be answering these questions and uncovering the hard truth. First let's look at which company is doing better. in the last ten years, Coke's market share has risen from 17.3% to 17.8%, while Pepsi's has dropped from 10.3% to 8.4%, according to Beverage Digest.
Analysis of the Coca-Cola Company The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than one billion serving a day.
CASE 1-3: Coke and Pepsi Learn To Compete in India The political environment in India proved critical in that their government was unfavorable to foreign investors. They prohibited the import of soft drinks since they felt it could be gotten anywhere. They also prohibited the foreign brand name and wanted the name Lehar Pepsi and Coca-Cola India, an indigenous name. These effects couldn’t have be anticipated prior to entering the market because the trade policies, rules and regulations of India were difficult and unpredictable.
When looking at the financial status of PepsiCo, Inc. and Coca-Cola, every dollar amount in every column has some significance. To find out what these amounts represent a financial comparison of both companies is required. Using financial analysis tools such as vertical analysis, horizontal analysis, and ratio analysis, one can get a clearer picture of the financial status of each company.
Pepsi and Coca-Cola are both sodas, but they differ in terms of the satisfying flavors, the color and the graphic design that represents their two products, and then how Coke makes more money than Pepsi. With that said, you should have gotten the ideology of what we will go further in discussing about. Everybody loves these two very well-known sodas which can inject caffeine into you, which makes you all jittery in filling you up with an energetic energy. Alright, enough of this, let's go straight in-depth in talking about the two rivals throughout this paper of how Pepsi beats Coke in sales, but Coke is usually ahead when it comes to annual net income (Feigin) or how Pepsi is a sweeter brand compared to Coke, though Coke brand is more valuable
Carbonated soft drinks lead the Soft drink market. In the U.S. the industry is majorly dominated by two companies i.e. Pepsi and Coca-Cola, whereby they dominate about 70% of the carbonated soft drinks market share. It is a high competitive market between these two giants who fight on who will have the majority of the market. Soft drinks have monopolized the industry year after year with their market dominance. The industry has massive economies of scale, large bottling and distribution networks.
b.) PepsiCo is a global food and beverage corporation based in New York. The company was formed in1965 with the merger of Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo grew bigger with the 1998 acquisition of Tropicana and the 2001 merger with Quaker Oats. The company has several different products that are known globally. PepsiCo offers twenty-two iconic brands to over more than two hundred countries and territories. The iconic brands generate more than one billion dollars in annual retail sales.
PepsiCo, Inc. and The Coca-Cola Company are both strong companies with billions in sales each year. A creditor, investor or business planner would each evaluate the company in different ways using different ratio and financial analysis. As an investor, I see Pepsi as a larger company with more assets and I would expect them to have a larger market share as a result. Coca-Cola, however, appears to be a stable company capable of growth with investment priorities in their own companies. Slight changes by either company could propel them to the head of the industry, although they are both industry leaders.
But a review of a 10-year period (dividendgrowthinvestors.com) reveals that Pepsi Co. has been strong between 28 to 34%, while Coca Cola has been around 25 to 33%. That fact that Pepsi Co. has steadily outperformed Coca Cola on the rate of returns to its investors confirms my decision to lean towards Pepsi Co. Don't be misinformed, both companies are strong performers and lead their industry in most every category. I recommend any potential investor do the math and research for themselves.
Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.
PepsiCo is one of the most recognized names in the snack and beverage industry, with brands like Frito-lay, Gatorade, Tropicana, and Quaker, however, it is best known for its flagship soft drink brand - Pepsi and its rivalry with Coca-Cola. To begin, PepsiCo first caught my Interest in the way it manages its business and markets its products. PepsiCo being a relatively young company compared to its rival Coke, has proven to be a formidable opponent going “head to head” with one of the biggest companies in the world (Coca-Cola). Now, when I notice PepsiCo’s growth, the first thing that came to my mind was that it is thanks to its great marketing campaigns, that Pepsi has grown to become the globally recognized brand that it is today. I also admire PepsiCo because I think the there is a high level of entrepreneurship in the way they acquired smaller brands like Gatorade thereby eliminating their competition before they become competition.
...e and Pepsi’s already established image as producers of premium product is key to discouraging other companies from entering the soft drink industry. However, as the market in the U.S has leveled off, they should continue to invest globally in marketing and advertising for further profit growth, which will in turn positively influence their well established brands to further increase soft drink sales and profits.