This article starts by talking about the rumor, and how it is affecting the company. After a certain point in time they could no longer keep devoting resources to the rumor so they entered a legal suit. They went to court with the first people that they thought they had enough evidence against. After that point the rumor died down but did not completely go away leaving the company to question how they could reach...
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... the rumor. In December of 1981 they received 1,152 queries, about the rumor, and then by “June, however, the center was receiving more than 15,000 queries monthly”. In just a matter of months the Rumor had skyrocketed, and this information shows just how big the rumor actually was.
After reading this article, and after analyzing it I agree with what Procter and Gamble did to eraser this rumor, and with Salmans argument. Salmans showed both sides well enough that I believe that this was a big rumor. The article also contained enough evidence that the rumor was false that if the target audience was indeed reading this article. They would be convinced that it was in fact just a rumor, and that Procter and Gamble were indeed not satanists.
Behrens, Laurence, and Leonard J. Rosen. Writing and Reading across the Curriculum. Boston: Pearson, 2013. Print.
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