Fifty Shades Of Grey: Marketing Genius Essay

Fifty Shades Of Grey: Marketing Genius Essay

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The market says that sex sells, and looking at the success of Fifty Shades Of Grey it's hard to argue. E.L James sold 25 million copies in four months; compare this to Larssen's Millennium series taking four years to reach this mark. Everyone enjoys sex; although we are creatures of habit we are also creatures of chaos. Fifty Shades of Grey appeals to the piece of us that craves variety and madness. Every woman’s magazine runs articles on how to improve or spice up ones sex life. Fifty Shades Of Grey not only tells of exciting sexual experiences, but also goes into so much detail that the consumer is able to easily replicate the acts performed. Another factor contributing to the success of the novel is its origins. E.L James wrote the story as a fiction based on the Twilight series. It was uploaded on FanFiction.com. This meant that before its release, the novel already had a large fan-base. All these factors helped contribute to the massive success of the novel and helped it's marketing campaign spread.
Fifty Shades of Grey reinvented the public perception of BDSM, and addressed the “grey area” of sexual fetishes. When the topic of BDSM surfaces, generally horrific images of medieval dungeons, sadistic devices, and pain overwhelm ones mind. The author discredited the original social stigmas by exposing the reality of the lifestyle in an essence of elegance, romance, and control. The novel humanized the BDSM lifestyle by pulling the emotional strings that fabricate our lives. But what if I told you this top selling erotic novel wasn’t so erotic? The market reiterates that sex sells, but in reality it’s the fantasy that sells. The consumers of Fifty Shades of Grey are normal women interested in the fantasies that the novel...


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...hades Of Grey ending anytime soon.



Works Cited

1) http://www.tampabay.com/features/books/fifty-shades-of-grey-tops-all-book-sales-in-2012/2111301
2) http://www.dailymail.co.uk/femail/article-2187022/Fifty-Shades-Of-Grey-Its-really-FIVE-Shades-analysis-reveals-finishes-bestseller.html
3) https://www.americanexpress.com/us/small-business/openforum/articles/6-business-lessons-from-50-shades-of-grey/
4) http://www.psychologytoday.com/blog/unique-everybody-else/201307/bdsm-personality-and-mental-health
5) http://www.marketingmagazine.co.uk/article/1160495/marketing-moments-2012-fifty-shades-grey
6) Brown, S. (1995). Sex 'n' Shopping: A "Novel" Approach to Consumer Research. Journal Of Marketing Management, 11(8), 769-783.
7) Patterson, A., & Brown, S. (2005). No Tale, No Sale: A Novel Approach to Marketing Communication. Marketing Review, 5(4), 315-328.

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