In a book “Female Chauvinist Pigs” Ariel Levy also opposes sexual subjection of women. Females, which accept do me feminism, she calls “female chauvinist pigs”, which are representing themselves and other women as a sexual object. “Female chauvinist pigs” she describes as post-feminist, which surrounds herself with exaggerations of female attractiveness and which acts as a cartoon woman with a huge cartoon cleavage, in a small cartoon clothes, expressing their sexuality, and spinning around a pole. For Levy a typical “chauvinist pig” is Paris Hilton, in a manner which reflects the “mass fixation of contemporary culture on blondes, passion, wealth and stupidity".
The existence of post feminism as a phenomenon of the media culture is curtain; a mainstream press has revived the term in the 1980s to highlight a breakdown with the second wave of the feminism. Since then, the term “post feminism” is widely used in popular culture, particularly to describe a number of female characters, such as Bridget Jones, Spice Girls and Lara Croft. Even though these characters are approved by a popular culture, often are criticized for reducing the principle of the post feminism and a breakdown with the more systematic social and scientific views of this phenomenon. Friendly towards the media post-feminist positions are interpreted as a weakening and depoliticizing of the feminist movement, where the entrance to the mass feminism is presented as a flawed attempt to manage and to limit the potential of the revolutionary feminist initiative. In this process of co-options, feminism remained intact, while its most attractive elements and terminology of liberation and emancipation have been preserved and adapted.
Rosalind Gill, in her book “Gender ...
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...rection with respect to the image of the female/male power in the media. It will be more productive to explore how power operates in a contradictory of post-feminist discourse, and how involved individuals are processed in the context of the idea of action in the context of post-feminist politics. As can be noted, a broader and more diverse approach to understanding of post-feminism opens a large field of research for the current status of feminism and culture, which post-feminism affects. But it is important to note, that as a conceptual category, post-feminism and discursive system is still being formed, and accordingly, in the analysis of post-feminism is it impossible to avoid certain difficulties and contradictions. In particular, post-feminist takes “contaminated” field, which connects progress and reaction, criticism and conformity, resistance and submission.
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