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Media influence on gender roles
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Although the female body in the fashion industry is racialized and sexualized, the positive influence of the fashion industry on the image of the female body should not be neglected. As McRobbie (2004) argued the media has become a significant site for defining codes of sexual conduct. Media can make a judgment and establish the rules of play (McRobbie, 2004). Thus, the fashion media has the power to challenge the original rules and constraints of the female body in the fashion system. The fashion media, for example, fashion social media, provide an open and egalitarian space and more opportunities for women of different races to express their opinions about their bodies and to show their bodies in their own ways. According to McRobbie (2004), …show more content…
In this website, she always shows her natural beauty with natural hairs and glamourous outfits. In so doing, she represents her beauty defined by herself and her body dressed up by herself. It is stated before that black females ' bodies were considered as a sign of “natural” racial inferiority in the western colonial period (Hooks, 1992). Compared with the social status of black women in the past, the popularity of Folake Kuye Huntoonm and her website illustrates that their social status is improved. In addition, the current fashion media began to contain and to accept beauty and fashion of different races. Women are allowed to have multiple forms of bodies and beauties. Women’s bodies do not merely mean white female …show more content…
She did the sex reassignment surgery and came back to catwalk shows, which aroused the widespread interest of the public. She is able to be a representative of transsexual women and to present her identity to the public. The advent of her identity in the fashion industry shows multiple types of women’s bodies. Besides, her identity helps people to change traditional concept of women as well as to promote the improvement of the social status of the transsexual group. In the past, women were considered as “the lower race” (Ahmed, 1997) when comparing with men. The definition of women’s bodies was also narrowly constructed by white, heterosexual western men. It is stated before that the ideal image of women was a submissive object for satisfying men’s sexual desire. Hence, the reconceptualization of the female body can be regarded as a progressive development in the fashion
In the article, “The Fashion Industry: Free to Be an Individual” by Hanna Berry, Berry discusses how for decades women have been told to use certain products and that if they used those products they would be beautiful. Women over the years have believed this idea and would purchase items that promised to make them prettier, thinner, smarter and even more loved. However, in reality it was never what they wore on their bodies that helped them be any of those things; but what it did help with was to empower women to become fearless and bold by what they chose to wear on their bodies as a form of expression.
Media is a wide term that covers many information sources including, television, movies, advertisement, books, magazines, and the internet. It is from this wide variety of information that women receive cues about how they should look. The accepted body shape and has been an issue affecting the population probably since the invention of mirrors but the invention of mass media spread it even further. Advertisements have been a particularly potent media influence on women’s body image, which is the subjective idea of one's own physical appearance established by observation and by noting the reactions of others. In the case of media, it acts as a super peer that reflects the ideals of a whole society. Think of all the corsets, girdles, cosmetics, hair straighteners, hair curlers, weight gain pills, and diet pills that have been marketed over the years. The attack on the female form is a marketing technique for certain industries. According to Sharlene Nag...
Throughout time, bright designers, world-known magazines and famous models, where few are only African-Americans, had represented fashion. The fashion industry is one of the most demanding industries ever created. On one hand, designers have to be unique, professionals, consistent and most important, famous, to keep up with the industry. On the other hand, models have to be beautiful, with unique personalities, and most important, skinny. Before the Civil Right Movement, white Americans models and designers represented the fashion industry until famous models such as Naomi Campbell, and Iman Abdulmajid entered the industry. They were the most influential models in the 1980’s and 1990’s with their personal contribution on the industry. Beauty did not only brought goods and happiness; it also brought controversy and discrimination.
While societies change and old forms of patriarchy corrode, new ones concentrate and develop (Bartky 94). A woman’s feminity is no longer restricted to certain forms of disciplinary practices such as her dressing and her smile. However, the center of attention in today’s modern society is a female’s body and its appearance. Bartky argues that when this anonymous power controls a woman about how she should feel about her body, oversees everything she does and directs her to change what is not good enough, she immediately becomes objectified (Bartky, 94). While today‘s world is advancing, a female’s body, such as her breasts will always be the center of attraction and always be seen as sexual.
One of the factors that heavily influence the continuing propagation of these ideas associated with the sexuality of racialized women is the production and dissemination of media images, symbols and narratives (Brooks & Hébert, 2006, p. 297). As a society who is constantly consuming media culture through various media outlets, television uses a combination of methods in imagery, symbolization, and narration to represent our social realities. Notions of what beauty means are further dictated by fashion and reality television shows, which includes shows that discuss trends, makeovers, modeling, and more. In turn, these television programs often targeted at young women themselves, continue to shape how society views women of color, particularly how women of color are superfi...
I chose these four journal writings because I believe they are the strongest pieces I have written from the second half of the semester. The main focus of these journals was based on readings under the women as objects topic. The oppression of women has led to females being objectified and used as gratification for men. A woman’s body and appearance have become a commodity, especially in the media. Films, television shows, music and advertisements use women’s bodies to attract their audience and sell products. The movie watched in class “Killing Us Softly 4,” highlights this fact while presenting how women are represented throughout the media. The media has set and perpetuated a particular standard of beauty that is restrictive, but for some many women completely unattainable. The women represented in the media are young, thin and have western or European characteristics. Where does that leave the majority of women that do not fall under this category? This leads to women developing eating disorders to achieve an ideal body image that is manufactured through Photoshop and other picture editing systems. Women of color, women with disabilities or any woman that does not follow this standard is not represented within the media. When a few women do break this mold and become famous, they are set at a different standard. These women’s differences become the highlighted feature of their fame. However, the one constant in the media when it comes to women is the objectification and sexualization of women. This sexualization can lead to aggression or violence against women and the perpetuation of rape culture. The images viewed in the media directly impact how women view themselves and how others view women. By examining the issues women f...
Women have spent a large amount of time throughout the 20th century fighting for liberation from a patriarchal form that told them that they must be quiet and loyal to their husbands and fathers. For the duration of this essay, I will be discussing how the “Modern Woman” image that appeared through the Art Deco style — that emulated ideas such as the femme fatale and masqueraded woman, and presented new styles to enhance women’s comfortability and freedom — is still prevalent and has grown in contemporary art and design since. Overall I will describing to you how fashion, sexuality, and the newly emerged ‘female gaze’, and how these tie in together — in both periods of time — to produce what can be described as powerful femininity.
Gordon, Maya. "Media contributions to african american girls' focus on beauty and appearance: exploring the consequences of sexual objectification." Psychology of Women Quarterly 32.3 (2008): 245-256. ERIC. Web. 18 Sept. 2011.
Women have been facing crisis of body image since the dawn of man, for competition in breeding purposes, however women came under great scrutiny because of this. Often through history, they have been at the same level of livestock, treated poorly. Creating a rise in the early 1900’s to create the movement about pushing for the equality of women in the United States; it was after then when media first started adopting an ideal image of women in American culture, when marketing research found the use of images of ideal women in their campaigns made for higher sales.
The models and celebrities in the media that set the standard for what women should look like are thinner than 90-95 percent of the American female population (Seid p.6). This is an unrealistic portrayal of what the human body should look like when compared to most women’s genetic makeup. Women’s self-image, their social and economic success, and even their survival can still be determined largely by their beauty (Seid p.5). Men on the other hand seem to have it a little easier when it comes to looks. Their self-image is largely determined by what they accomplish in life and not by whether or not they meet the social standard for looks. Modern clothing and fashion require women to show off their bodies more in tight clothes and by showing more skin than in the past. According to Roberta Seid ...
You can see in the media in almost all occasions women being sexualized. From beer to burger commercials women in the media are portrayed as sexual beings. If they are thin and meet society’s standards of beautiful they are considered marketable. Over the...
Fashion exists all around world ever since mankind started living on the Earth. The ways people live have changed as well as fashion changed drastically through out the human history and people are looking for fashionable and also comfortable garments that can be wear at any occasion. Simplicity and silhouette that allows the body to be comfortable while being active has also became one of the leading fashion trends in 1900s. Because of the relationship between sportswear and American lifestyle, its evolution drastically changed the fashion industry during 1900s.
Fashion is a form people use as a way for self expression. For me, fashion dictates how a person sense of style is; some may be bold and loud or simple and calm in which it also gives others an outlook on how their character may be. Although fashion is a way to express ones’ sense of style it does not tells us who the person is personally. Fashion in the society of the 1900s has changed female gender roles then and now by the way their roles changed during the time.
Social responsibilities are being practiced more importantly in our society, and fashion industry is also connected to this aspect. This is true because fashion industry is closely linked with global issues such as labor and trade, markets and its customers. Modern designers are trying to balance their ethical values with profits in order to capture customers, goodwill in society, knowing for its environment-friendly production, designing, manufacturing, purchasing and facilitating them in their endeavors.
Fashion is a controversial issue in society nowadays. We live in a consumerism advanced era in which whether following fashion trends or not has become a debatable point. Many people believe that it is important to follow fashion trends. For example, Lord Chesterfield once said, “If you are not in fashion, you are nobody.” The question is why fashion should be an essential matter of concern to all of us. As far as I am concerned, each person should be able to decide if one wants to follow a trend or not.