Analysis Of Feed The Pig Campaign

In the Feed the Pig Campaign, they launched several advertisements educating young adults about financial stability. The campaign identifies the lack of saving among young adults and provides the audience with a solution. The campaign wants their audience to utilize their services. The advertisement where the two couples were picnicking seemed most persuasive; however, they poorly organized their strategies. The advertisement provides an exaggerated example appealing to their audience. Visually, the commercial does not emphasize authority, but textually, it successfully accentuates its credibility to the audience. The informal piece takes on a humorous role making the sense of urgency null. It completely fails to emotional connect with the

The viewer was exposed to a short video clip of a simple picnic with two couples. As the commercial proceeds, other elements are added into the video. This could cause some confusion, since the additional props were directed toward the luxuriating couple. The frame is switched back and forth between the couples, which could also result in confusion. The additional elements takes away the importance of the message in the advertisement. The splurging couple is a white couple, while the saving couple is biracial. The advertisement primarily may be targeting white young adults because of the actors used in this scene. The visual aid was poorly constructed and did not convey their message in a quick memorable

They wanted their viewers after watching their commercial to be compelled to use their services. Unfortunately, the informal and humorous style detailed immaturity. The supporting evidence was nonexistent and does not appeal to the audience rationally or emotionally. The absence of facts in the advertisement detail the campaign’s lack of prior knowledge and experience. The viewer is not comfortable with the reliable information. The commercial did not appeal to any rhetorical strategies powerful enough to persuade.

The Feed the Pig Campaign’s picnic advertisement targeted young adults educating them about the importance of financial stability. The advertisement warns about the dangers of overspending and offers a solution to the viewers. The campaign’s primary goal is to persuade the audience to use their services. Unfortunately, the commercial was strategically disorganized and vague on their message. The exaggerated example lacked exigency to start saving. Using humor to accentuate their message was a poor decision. The viewer was not persuaded by the textual, visual, and auditory elements portrayed in the picnic