The Business Model Canvas is an innovative business model framework which can be distinguished with other frameworks by its ability to provide a complete description, visualization, assessment and amendment of a business (Osterwalder, Pigneur, and Smith 2010). This model consists nine components in total including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure in a conceptual priority order (Osterwalder 2012) which are belong to four main areas comprising of offerings, customers, infrastructure and financials (Rytkonen & Nenonen 2...
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... to maximize their revenues and profits. Not only these three components of Business Model Canvas but also six other components including customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure partly contribute to the framework of feasibility study of business’s idea.
In conclusion, it can be argued that the Business Model Canvas should be taken in consideration to assist the progress of achieving viability of business’s idea. Each component of this model has shown the intimate relationship to the future benefits of the company which helps notifying decisions making, understanding the whole picture, controlling resources. In the case of Dell, three main characteristic have been analyzed and it is believed that they will definitely create an outline for researchers to reach the feasibility of this company.
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