Essay on Fast Paced World Of Continual Change And Pressure For Responsiveness

Essay on Fast Paced World Of Continual Change And Pressure For Responsiveness

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For small businesses to succeed in today’s fast-paced world of continual change and pressure for responsiveness, organizations must understand and adapt to the many dynamics of customer and organizational behavior. Like many small business in America, franchisee owners of the brand Little Caesars Pizza have seen ups and downs in their business. With a recent marketing campaign using a slew of television ads and promotional offers, Little Caesars has seen a revival of its brand. Promoting a family friendly atmosphere, fresh hot pizza, and affordable prices keeps customers and families coming back through the door. Keeping customers happy takes a multi-faceted approach. We will explorer the struggles and successes of the brand itself and of a Little Casers’ franchisee owner in Torrington Connecticut.
Keeping in touch with today’s customers is becoming increasingly challenging for small businesses; an excellent way to accomplish this is by developing sound values and ethics that easily relates to customers. How the business owner then applies these values and ethics to their employees can make the difference between success and failure. Business owners need to understand things like attitudes, emotions, ethics, and motivation and how they apply to their employees. Recently, when asked what the biggest problem that a franchisee owner encounters when dealing with employees the reply was “trying to align employee’s values with those of the owners.” (Martinez, 2015) The Little Casers owner in Torrington came up with a helpful way to keep his employees literally on the same page as him. With the help of an HR consulting firm he developed an employee hand book. This handbook has everything from the stores mission statement, the ...


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...cess if adapted correctly. One way the owner could adopt this technique is to display more individualized consideration, intellectual stimulation, idealized influence, and inspirational motivation. (Boje & Rhodes, 2009) Along with transformational leadership, being able to show empathy and charisma can help the owner relate with problems employees may be facing. In doing this the owner builds trust and a feeling of being an equal with employees; when employees feel like they are equals they are more likely to feel connected to the owner and are receptive of the owners and business needs.
While there may not be many different jobs within a Little Casers restaurant, the owner does take into consideration and tries to apply things like job enlargement and job rotation. By training all employees in each facet of the Little Casers restaurant, each employee knows how to

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