Over the past decade, debates regarding the fast food industry occur frequently. Its substantial impact on the world has changed a way of life, specifically in the United States. The concept of the fast food industry was to create a method that would allow people to purchase cooked food at a faster rate than preparing a meal at home. This method was first introduced to deliver options to those who needed to chow down for lunch but did not have the availability to sit at a restaurant. Although this concept increasingly became famous for its low price and its aspects of social dining, most people are dependent on this method of eating for most of its meals. Most people are aware of its dangers it can have on someone’s health; however, fast foods’ marketing strategies allow companies to maintain it corporate power in the global economy. The most popular fast-food chain is undoubtedly McDonalds.
McDonald’s has long been one of America’s favorite fast food restaurants. It has a large selection of meals including burgers, chicken sandwiches, wraps, salads, industry-best fries, and much more. It is one of the top franchises in the world and remains on top of the hierarchy of the fast food industry. Along with its ravishing reputation in big macs and happy meals, McDonald’s has also received a following that is rather negative. When debating the dangers of fast food, McDonald’s is the most used example. Almost all are of aware of the adverse effects due to mass articles and documentaries discussing the issue. In 2004, the film Super Size Me documented a man’s journey with the desire to fulfill a social experiment; an experiment that would require his meals to derive only from the McDonald’s menu for an entire month. This fil...
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...se more and more people will start pointing the fingers at the most popular fast-food franchise, a method that is the primary cause of obesity. The surrounding competition for McDonald’s is growing. McDonald’s should fear the competition. If McDonald’s were to gear towards this route, the companies name would start to gain much respect and its efforts would differentiate themselves from the other fast food chains.
There is no doubting the value of success McDonalds achieved since the business started over fifty years ago. Its adverse consequences around the world are well known, but the food chain remains favorable. This franchise is quickly recognizable and feeds to the consumer 's need; to satisfy a craving quickly at a small price. Because of McDonald’s marketing team mastering the four P 's as well as its global market, McDonalds can keep its title.
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- Introduction Over the past decade, debates regarding the fast food industry occur frequently. Its substantial impact on the world has changed a way of life, specifically in the United States. The concept of the fast food industry was to create a method that would allow people to purchase cooked food at a faster rate than preparing a meal at home. This method was first introduced to deliver options to those who needed to chow down for lunch but did not have the availability to sit at a restaurant.... [tags: McDonald's, Marketing, Hamburger, Fast food]
2108 words (6 pages)
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