The cradle to grave marketing method is one that many fast food restaurants use essentially to target children since they are in a vulnerable state of their lives. Fast Food restaurants target youth to recruit them early as possible, while they are still in a developing phase for their taste preferences. “Children see three and a half fast food commercials, on TV, online, the radio, in-store promotions, and signs daily,” (Kristin Wartman). This is saturating children’s minds and embedding in them the idea that fast food is something that they should be eating everyday. This idea leads to an addiction to the fast food industry and addictions can be everlasting. One of several ways that marketers pull children in is through pairing meals with animated cartoon character toys and using terms such as “happy meals” making them feel attra...
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...ingredients since it is the cheapest way to produce the items on the menu for the mass clientele while preserving it for the longest amount of time, thus producing more revenue for their business and never running out of product. Having a major attraction to the largest population sectors in America they have a large influence on dietary habits of these people, and must be held accountable. These major fast food chains must be put under regulation by the government to force them to make their product healthier so that their marketing will promote more healthy food options as well. Not only should fast food chains be held accountable for what they are serving consumers through government agencies such as the FDA, but consumers must be held accountable for finding out what is inside of the fast food they are consuming and be conscious of their food decisions as well.
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