In “The Indictments Against Advertising” by Courtland L. Bovee and William F. Arens, both authors of business and contemporary advertising textbooks, briefly discuss advertising’s effect on the consumer and shows the implications of businesses, in this case the fast-food industry, persuading people to “want what they don’t need” (Bovee 358). The advertising technique of persuasion leads to false impressions of a product, much like the advertisement claims of selling healthy f...
... middle of paper ...
...ee , Courtland L. and Arens, William F. “The Indictments Against Advertising” Writing and Reading Across the Curriculum, 10th edition by Laurence Behrens University of California, Santa Barbara, and Leonard J. Rosen. New York, San Francisco, Boston, London, 2008. Pearson Longman pp. 685-691.
Chandon, Pierre, and Wansink, Brian. “Does food marketing need to make us fat? A review and solutions” Nutrition Reviews, 70.10 (2012): 571-593 Academic Search Complete Web 31 October 2014.
Critser, Greg. “Too Much of a Good Thing.” Editorial. Los Angeles Times 22 July 2001.
Supersize Me. Dir. Morgan Spurlock. Perf. Morgan Spurlock. Roadside Attractions, Samuel Goldwyn Films, Showtime Independent Films, 2004. DVD
Nielsen, S.J. & Popkin, B.M. (2003). Paterns and trends in food portion sizes, 19771998. Journal of the American Medical Association, 289 (4), 450453.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- For decades the fast-food industry has supplied Americans with tasty, comforting food, quickly and for a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing health food products to fit their customer’s wants (Nielsen 450). Even the most common fast food chains, such as McDonalds and Subway started advertising “healthier” food items on their menus to continue appealing to the general public. In order to maintain significant market share of the industry, fast food companies must entice people of all ages and advertise alternative menu options, even if the nutrition content does not support t... [tags: Health, Nutrition]
1680 words (4.8 pages)
- For decades the Fast-food industry has supplied Americans with tasty, comforting food, quickly and for a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing their food products to fit their customer’s wants. Even the most common fast food chains, such as McDonalds and Subway started advertising “healthier” food items on their menus to continue appealing to the general public. While fast food restaurants give the impression of offer healthy food, nutritionist studies show the healthy alternatives are not as nutritious as advertised and can lead to calorie underestimation and overconsumption... [tags: Fast Food, American Culture]
1464 words (4.2 pages)
- Cooking Up a Storm Food is the foundation of human life that allows us to thrive. It is a necessity for advancement and therefore people deserve to understand the products they are putting in their bodies, such as plants, animals, and others. In today’s American society something called GMO’s (Genetically Modified Organisms) exist. These modified organisms were once natural, but then crossed with different nutrients and pesticides in order to increase growth and sustainability and to decrease problems occurring within the organism.... [tags: Nutrition, Food, Eating, Omnivore]
1018 words (2.9 pages)
- Fast food is starting to be a major issue for people these days. It is the lazy part of their lives and their physique and personal health is being affected. It has become so easy for people to consume fast food because society has made it feel alright to do. The only way to solve this problem is to rethink one’s diet plan and to choose a healthier alternative. In today’s lifestyle, everyone tries to fit as much as possible into a day’s work, so fast food is usually a part of their life. Fast food takes a large toll on the human body.... [tags: England, Fast Food, health, ]
488 words (1.4 pages)
- This article’s main claim is that providing healthy food options in fast food menus allows individuals to perceive the food on the menu overall as healthy; and therefore enhances the likelihood that they will over consume unhealthy food options as well. Downs supports her argument by first providing context and introduces the question why “labels in restaurants do not change behavior”. (429). She finds that “restaurants who have provided nutritional labeling did not change consumer behavior nor did consumers take the opportunity to read them as well” (429).... [tags: Nutrition, Fast food restaurant, Health]
729 words (2.1 pages)
- Rhetorical Analytical Essay; The health in the Fast Food Industry Throughout the United States many American’s go through and eat at fast food places such as, McDonalds, Burger King, and Jack ‘n the Box. Mainly unaware of the amount of weight one can gain if consuming it on a daily bases or even two times week, can cause health issues, diabetes and possibly obesity. This was the main premise for writer Dave Zinczenko essay Don’t Blame the Eater, who makes an argument that many people are becoming obese and diabetic because of the fast food they eat.... [tags: Nutrition, Hamburger, Fast food, Junk food]
1048 words (3 pages)
- One thing almost any American can relate to is fast food. Statistics show that every day, 1 in 4 people eat fast food. Also, over the past thirty years, the prevalence of obesity and obesity-related diseases in the U.S. has risen sharply. Some consider that doing taxes is easier than eating healthy. Why is that. Has fast food taken over the health of America. Is the convenience of a McDonald’s restaurant on practically every street to blame. U.S. citizens should recognize what they are feeding themselves is hardly nutritious.... [tags: Nutrition, Food, Fast food, Fast food restaurant]
1153 words (3.3 pages)
- In American society’s everyday busy life, fast food is a commonly consumed meal . You can drive down a single road and often find more than five fast food chains’ restaurants. In a society where people are always “on the go,” a cheeseburger meal with a large soda is very easy to grab, and inexpensive. Although people might think it’s just a hamburger and fries, do they really know what is in the food, and how it is going to affect their bodies. Fast food has become a dangerous billion dollar industry, and it is harmful for the consumers.... [tags: Nutrition, Food, Fast Food Nation, Health]
1605 words (4.6 pages)
- Out of the millions of ways to spend twelve hundred dollars yearly, American’s are found to spend this amount of money in the fast food industry. The working class, lower class, and children are mainly attracted through fast food marketing methods. These methods enable continuous growth within the fast food industry, and allow for it to be a staple for these socioeconomic groups. The nutritional value is not a top priority for both parties because it is inexpensive, made quickly, and taste good.... [tags: Nutrition, Fast food, Health, Fast food restaurant]
1296 words (3.7 pages)
- It is nearly impossible to turn on the television or radio and not be hit with advertisements introducing the latest fast food trend – fresh and healthy food options. More often, the media bombards us with slogans such as Subway’s common pitch to “eat fresh” or McDonald’s million-dollar advertisement campaign to try the new fruit and walnut salad. Attention has made an abrupt turn from the greasy, deep-fried originals at the fast food chains to more health conscious food choices. Even a documentary of a man named Morgan Spurlock made headlines and won awards when he ate McDonald’s three times a day for a month and publicized the effects through a movie called Super Size Me.... [tags: Essays on Fast Food]
918 words (2.6 pages)