Fast Fashion & The Impact of Technology

1448 Words3 Pages

“In psychology time is a main term and it is defined as a happening of “then”, “now” and “later” (Bruzelius & Skärvad, 1992).” In the fashion industry, time is a crucial term and companies acting in this industry are constantly trying to get the fashion into the store and available to the customer in shortest possible time “(Barnes & Lea-Greenwood, 2010).

Haute Couture

The word couture is French and translates to sewing or stitching in English, Haute in French translates to high or elegant. Haute Couture is the highest art of fashion design. To be officially known as a haute couture fashion house, the business must belong to the “Synidal chamber for Haute Couture in Paris, which is regulated by the French Department of Industry.”(David Johnson, What is Haute Couture? Uncovering the business of high fashion

http://www.infoplease.com/spot/fashionside1.html,) the very least amount of people a couture house can employ is fifteen. The houses must present their collections twice a year. The collections must involve thirty-five outfits for both day and eveningwear. Haute couture houses include Chanel, Pierre Cardin and Christian Dior. The employees in these houses specialize in one area only, shoes, buttons, zips, pressing, feathers or other embellishment. Each garment is completely made from scratch and there are usually three fittings per garment. One haute couture dress alone can take up to 100 – 400 hours! These garments aren’t cheap, they can range anywhere from $26,000 to a staggering $100,000! The haute couture market is quite a small one, the group itself is very secretive. “Despite the small market, designers maintain haute couture operations partly because the prestige helps sell other products, such as perfume, cosmet...

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...clothing retailer quoted in Mintel Womenswear Retailing, April 2004.

Bibliography

Bruzelius & Skärvad, 1992

Barnes & Lea-Greenwood, 2010

David Johnson, What is Haute Couture? Uncovering the business of high fashion

http://www.infoplease.com/spot/fashionside1.html, 06/03/14

Fashion—What is Haute Couture? Infoplease.comhttp://www.infoplease.com/spot/fashionside1.html#ixzz2wRignEQE, 24/02/14

Katie Smith, Journal, 8th January 2013,’”is mass market the only market”

Kilkenny.N “Fashion Busimess” ‘2014’

MD Supermarket clothing retailer quoted in Mintel Womenswear Retailing, April 2004.

Pret-porter, http://www.ehow.com/facts_5339255_pret-porter.html#ixzz2wRlXyEdl, 03/03/14

Richard Perks, director of retail research at Mintel 2002

Susan Berfield and Manuel Baigorri ,BloomberyBusinessweek, Zara's Fast-Fashion Edge, By November 14, 2013

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