Fast fashion is merely more than a one hit wonder. The fast fashion industry has grown and has ultimately proven itself to be profitable industry in the clothing market. The retailer most distinguished for a fast fashion approach is Zara (Hayes & Jones, 2006). Zara is a child company of the parent company Inditex. Zara stores have established the stride for merchants around the globe in creating and shipping fashionable clothing (“Case 3-4. Continued Growth for Zara and Inditex”, 2013). Their marketing approach has helped them become extremely successful in terms of providing the customer with. International marketing strategies and its efficiency assists in the expansion of Zara. Cultural understanding is virtuously essential for an organization expecting to be effective in operating in a host country and even their own nation. Research indicates that Zara has done their homework in this area. However, in order to keep ahead of the competition marketing strategies need to be constantly rationalized.
Guaranteeing that fast fashion is truly fast
According to Cateora, Gilly, and Graham (2013), “international marketing is the performance of business activities designed to plan, price, promote, and direct flow of the companies goods and services to consumers of users in more than one nation for profit” (p. 10). Equally, Borden’s marketing mix became popular after he published his article, The Concept of the Marketing Mix or as described the four P’s which are product, price, place, and promotion (“The Marketing Mix,” n.d.). Zara’s marketing plan introduced fast fashion by making sure that their stores are supplied with innovative designs two times a week. These innovative designs are kept small and sell out e...
... middle of paper ...
...h industry professionals - part 1: Materials and design. Journal of Fashion Marketing and Management, 13(2), 256-267. doi: 10.1108/13612020910957761
Hayes. S.G., & Jones, N. (2006). Fast fashion: a financial snapshot. Journal of Fashion Marketing and Management, 10(3), 282-300. doi: 10.1108/13612020610679277
Market Segmentation. (n.d.). Retrieved from http://learners.ncu.edu/CourseRoom/Default.aspx?course_code=IB5013-8&learner_course_id=312663
Moore, C., Nobbs, K., & Sheridan, M. (2006). Fast fashion requires fast marketing: The role of category management in fast fashion positioning. Journal of Fashion Marketing and Management, Suppl. Fast Fashion, 10(3), 301-315. doi: 10.1108/13612020610679286
The Marketing Mix (The 4 P’s of Marketing). (n.d.). Retrieved from http://learners.ncu.edu/CourseRoom/Default.aspx?course_code=IB5013-8&learner_course_id=312663
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Fashion is a word that can mean many different things. To some it means what models wear on the runway. To others, fashion means the clothing styles that people wear on a daily basis. A good place to start this discussion would be to define what Fast Fashion is; it is the rapid conversion of design trends into multi-channel volume. Fast Fashion may be the most significant disruptive in the retail industry today. Troublesome novelties, or product or services, that alter an prevailing market by presenting minimalism, suitability, convenience and affordability, have the most positive influence on a company.... [tags: Fashion, Clothing, Fast fashion, Retailing]
978 words (2.8 pages)
- Zara is a fashion company that runs internationally and does so being a part of five other apparel retailing chains. Inditex (Industria de Diseno Textil) of Spain is the owner of the chains with Zara being the most successful of the chains. Inditex’s founder and owner is Amancio Ortega, a man who is Spain’s richest man despite starting off as an errand boy. Inditex came out on fire with their Initial Public Offering in May of 2001. They enjoyed an increase of nearly 50% of its stock price in the next 12 months.... [tags: spain, apparel retailing chains, sucess]
1590 words (4.5 pages)
- 1. Current state of Fast Food Industry 1.1 Current State of the industry Fast food outlets actually have been existed from millennia in China, India and ancient Europe. In the past, many people cannot afford to have a kitchen and this becomes the main reason they buy their food in fast food outlets (Reverse Your Age, 2013). The perception of fast food started to change in twentieth century. The first company that change the culture and perception of fast food was McDonald’s, followed by their future competitors such as KFC, Burger King, Wendy’s, Taco Bell, Pizza Hut and Subway.... [tags: Fast Food Industry Analysis ]
4302 words (12.3 pages)
- The Fast Food Industry in America The fast food industry in America has significantly grown. The first fast food restaurant, White Castle was founded in 1921, in Wichita Kansas, selling hamburgers, fries, and soda. The founders created the name to promote sterility to the industry, at the time Americans viewed fast food as disgusting and unsafe. Today, millions of people are eating out every single day. When did fast food become prevalent in America. Fast food is everywhere in today’s world, there are now over 200,000 fast food restaurants in the United States alone and the industry is expected to continuously grow.... [tags: Fast food, Nutrition, Food, Fast food restaurant]
1196 words (3.4 pages)
- Fast Food Industry in Turkey Turkey has a fast growing $5.6 billion HRI food service sector, due to increased incomes,urbanization, more women working outside the home, and huge growth in tourism. Major changes in the life styles, incomes, and consumption patterns of Turks in the last decade means they are increasingly prone to eat meals and socialize over food outside of the home. The growing number of fast food chains and restaurants in newly astablished shopping centers and hypermarket complexes are evidence of this newly emerging demand.... [tags: Fast Food Industry]
1765 words (5 pages)
- In this paper of Taylor and Bain there is a discussion about the fast pace of growth the call industry is following in the late 1990’s. The astounding and oversaw advancement of call centres, extending far past their beginning bases in the monetary and telecommunications zones, has bewildered the early doubt. The point of interest for the organizations got through the consolidation of telephone and VDU developments, giving prompt telephone based customer administrations and offering prompted boundless of this sensation.... [tags: Taylor and Bain, Fast Pace Growth, Call Industry]
1434 words (4.1 pages)
- Out of the millions of ways to spend twelve hundred dollars yearly, American’s are found to spend this amount of money in the fast food industry. The working class, lower class, and children are mainly attracted through fast food marketing methods. These methods enable continuous growth within the fast food industry, and allow for it to be a staple for these socioeconomic groups. The nutritional value is not a top priority for both parties because it is inexpensive, made quickly, and taste good.... [tags: Nutrition, Fast food, Health, Fast food restaurant]
1296 words (3.7 pages)
- Brand Audit According to Strategic Brand Management, “ a brand audit is a comprehensive examination of a brand to assess its health, uncover its source of equity, and suggest ways to improve and leverage that equity,” (Keller, 2008). Burger King will benefit from a brand audit because it provide new insights into brand strengths and weaknesses, growth opportunities and develop a strong competitive advantage in the fast-food industry. The Industry Burger King and McDonald’s are both in the fast-food industry specifically focusing in burgers, fries and chicken.... [tags: Fast food, Fast food restaurant, Subway]
1677 words (4.8 pages)
- The Fast Food Industry There are many arguments whether we are better off living with or without the existence of fast food. It is true that there are many reasons why it is good having fast food chains around us, but at the same time, it isn’t that good either. In this article, I will talk you through whether society is better or worse off with the existence of fast food. The example of fast food chain I would be using for this article will be McDonalds.... [tags: Fast Food Industry]
696 words (2 pages)
- Introduction This assignment first gives an insight to McDonald’s corporation history and current situation. Then it describes the management features that are inherited from the founder, Ray Kroc and how the performance is impacted by the founder. I. An Introduction to McDonald’s Corporation McDonald’s holds the biggest name in the world’s fast food industry today. Since it’s foundation in 1954, McDonald’s has satisfied the customers with its main product, hamburger. With having more than 35,000 restaurants located in US, Europe, Canada, Asia Pacific, Meddle East and Latin America; it serves 52 million customers daily (McDonald’s 2006 Annual Report, 2007).... [tags: Fast Food Industry]
1201 words (3.4 pages)