The Fashion Of A Fashion Essay

The Fashion Of A Fashion Essay

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A fashion capital is defined as a city that exerts international influence on the trends of the fashion world, thriving on consumers, designers, manufacturing, sites of consumption (such as department stores, highstreets, boutiques), and branding and marketing through major fashion events. These characteristics are all evident in the traditional fashion capitals, London, Milan, New York and Paris. The development of these universal fashion cities can only be fully understood if we look at their historic contribution to the production of textiles and the emergence of haute couture. Haute couture is high end fashion, exclusively designed, with meticulous detail, using high quality and expensive material. Whilst haute couture has been a major influence to their evolution as leading fashion cities, I will focus mainly on Paris and New York to assess their current relevance as hierarchal structures within the global economy of the twenty first century.
King Louis XIV can be credited as a significant contributor to the fact that Paris is one of the most influential fashion cities in the world, for he recognized the importance of luxury goods to the economy, bringing the textile trade under the control of the royal court. Consequently, the highest quality materials were found in France, encouraging seamstresses and tailors to establish themselves there. So in 1858, British born dressmaker Charles Frederick Worth opened the first prestigious haute couture house in Paris, leading to the establishment of Le Chambre Syndicale de la Haute Couture in 1868. This law was set to determine what distinguished a couture house in an attempt to regulate the augmentation of houses and more importantly as a method to protect France’s historic reputation...


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...t haute couture, Paris and New York may never have become fashion capitals and although haute couture is no long profitable, I believe it will always be an important stage for designers to showcase their innovation, skills, imagination and foreward thinking. “Couture is a showcase for a designer’s most outrageous ideas, where budget is no limit to ambition”. (Marriott, Hannah, "What Is Haute Couture – And Why Does It Matter?", The Guardian, 2016). “Sometimes, it’s not that wearable because it’s really the most extreme inspiration of fashion. And thanks to this experiment, after, you can do something commercial.” (Renzo Russo in "Haute Couture—What’s The Point?", Fashion Unfiltered, 2016). Which is why I would argue that haute couture and the fashion cities are still relevant as hierarchal hierarchical structures within the global economy of the twenty-first century.

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