The Negative Effects Of Fashion Advertising

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Fashion advertisements do not target a specific audience, thus having the ability to influence people of any age or gender. In a study, 70% of girls in grades 5 -12 say magazine images influence their ideals of the perfect body and this age group that are affected by fashion advertisements became a regular access to media and advertising. Society through advertising sends messages about the ‘perfect body’ and the effects that it has on people are endless and can differ from whom it affects. A study has shown that after women were shown media images depicting the modern thin ideal, they had an increase in anxiety, depression, anger, and dissatisfaction with their bodies. These are the most common effects that occur due to fashion advertising. …show more content…

Advertisements focus on physical attractiveness, which contributes to males and females having a negative perception of their bodies. Advertisements through a broader range of media are becoming a common form of presenting thin and fit models on screen and printed form and because of this are causing many issues across society which is affecting emotional and physical wellbeing. These people are being exposed to fashion advertising though all types of media have an increased desire to achieve ‘The Ideal Look’. An interviewee stated, “Even from a young age I have always felt like this. Seeing the people all over magazine covers, T.V, videos, pretty much everywhere there would be someone that was super thin and would make me feel uncomfortable about my body”. By the time a woman is 17 years of age she has been exposed to an estimated 250,000 media advertisements with almost all being beauty and body related. An average woman sees 400 – 600 advertisements per day which includes all types of adverts; fashion magazines, television and

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