Factors That Influence Consumer 's Buying Decision Making Process On Similar Brand Soft Drink Products

Consumer’s interaction within the environment is also a contribution factors which influence their buying behaviour. It has been emphasized in the socialization concept, which stress that consumers buying behaviour of soft drink become serious issue for the parent of young buyer of the soft drink. In addition to consumers buying decision parent and family decision become vital and has been described as the major source of communication within the consumers particularly when they have special style of drinking soft drink which they learned from the interaction they have with other consumers within the environment and the social media which has gain lot of attention from consumers now a days majority of consumers make their buying decision based on the influence of social media

.The purpose of this research is to investigate the factors which influence consumer’s buying decision making process on similar brand soft drink products. The researcher will compare two similar brand soft brand product which has similarity in brand name, However sometime consumers make their buying decision based on product commercial image name, or their loyalty to the brand and how they valve the product. Over decades now, there has been lots of different producers of soft drinks in the world, producing different types of soft drink for consumer’s consumption.

However, the despite the development of the research on consumers purchasing decision making the researcher will tend to find out what influence consumer’s to purchase certain drink and what make them to dislike certain soft drink brand product could be based on different factors, how its presented to consumers in the market. The consumer’s buying decision making can be considered as a surplus, w...

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...sumer’s assertiveness, subjective customs and perceived behavior of beliefs

According to Ajzen, Schmidt, and Bamberg (2003) Consumer Psychology in behavioral perspective derives from reasoning mind most widely-accepted and influential models of consumer behavior prove that consumer problem solving and decision-making activities are linked with their knowledgeable operational and goal-directed process of information.

Yan, Foxall, and Doyle (2012) Consumers are drinking Soft drink has gained lot much interest these days. The soft drink is a Non-alcoholic drink such as Diet Coke and Diet Pepsi, which comprises water, sweetener and a flavor. These drinks give consumers a sense of relaxation and they feel relaxed after consuming these drinks (Attila and.

2.1 Consumer socialization.

Most previous investigations of human consumption have focused on the consumer-related