Mcdonalds: The Factors Influencing Consumer Behavior

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Personal Factors. McDonald’s serves products that reaches a wide variety of age ranges and personal interests and desires. The menu consists of items from salads to greasy, cheeseburgers. By McDonald’s having a variety of items on their menu, it allows the products served to reach a broader audience. There are salads for those who are vegans, dieting, looking for a healthier lifestyle, or people of a certain age or weight who are cutting back because the Dr. ordered them to. There are kid’s meal which consists of many options from hamburgers and cheeseburgers to chicken nuggets. Instead of always having fries with your meals, there is the option of substituting the fries for a salad or apple slices. There are those high calorie burgers, fries …show more content…

The purchasing power of an individual will have a decisive influence on his behavior and purchasing decisions based on his income and his capital (The Factors Influencing Consumer Behavior, 2016). McDonald’s is a fast-food restaurant with fair prices. If the prices are not fair to some, they also offer a value menu where you can get items at a cheaper pay. Instead of going to Chili’s or Applebee’s for a burger, consumers often choose McDonald’s because it is the same amount of food, but for $3 to $6 dollars cheaper. Also, you do not have to wait 10 or more minutes for your meal. At McDonald’s you pull up to the first window, pay for your meal, pull to the next window, and receive your food. The entire process is about 3 minutes which is convenient for the consumer because this day and age, we are always in a …show more content…

McDonald’s marketing team is constantly watching the economy for the latest trends to reach consumers on many levels such as personally and financially. Product adjustments are made daily to fit potential present and future consumer needs. Understanding the factors that determine consumer perception/attitudes of a product’s value or cost is of crucial importance to an industry’s product innovation, choice of marketing and communication strategy and maintenance of competitive advantage (Sathyan,

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