Examining the history of media is the first step to understanding how people understand how “the medium is the message.” This is a quote from a noted communication scholar by the name of Marshall McLuhan. McLuhan claims that reading printed words has altered the way that people think and perceive the world around them (Pavlik 72). The presentation of material is important, because it affects how people understand that form of media co...
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...McLuhan stated, “The medium is the message,” and when readers look at certain media formats this can be discovered along with an understanding of underlying messages. Companies consolidate and when this happens regulation and deregulation may be imposed that affects the messages they produce. Media literacy encompasses all of these factors and each are just as important to understand how the media is designed. An example of this is Gmail. Everything on Gmail was designed with certain messages in mind, and users have to know who owns the service and why they chose to layout their site in that manner. Making the constant effort to improve upon media literacy leads to a better understanding of the media and its messages.
Pavlik, John V., and Shawn McIntosh. Converging Media: A New Introduction to Mass Communication. New York: Oxford UP, 2013. Print.
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