Ghillyer's Hierarchy Of Needs Theory

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Ghillyer (2011, p. 228) stated the importance of motivation is a factor that influences employee performance on the basis of their usage of their full abilities. Management professor Robert N. In this visualization, managers tend to put employee satisfaction as the basis of organizing strategies to improve employee motivation and compensation. This normally results to higher performance and less problems. Hence, following this issue as a base, more motivational theories have been introduced. Firstly, a type of content theory that had been developed by Abraham Maslow is called the Hierarchy of Needs theory. This theory states the condition in which individuals are motivated as they are in need to satisfy their needs (Ghillyer 2011, p. 229). Physiological needs are the basis of this theory, which consists of basic needs such as food and thirst, sleep, clothing and shelter. Commonwealth Bank pays competitive salaries and superannuation for staffs which will be sufficient to fulfill the needs. Through BuyRight, general needs can be purchased in discounted price due to the business …show more content…

This theory is applied from the law of effect in which assumes that while there is a tendency of repetition of behaviour followed by pleasant consequences, there is none for unpleasant consequences (Ghillyer 2011, p. 236). There are four different types of reinforcement methods. While avoidance or negative reinforcement assumes employee to avoid negative consequences, punishment tends to reprimand verbally towards undesired behaviour (Lussier 2008, p. 334). However, Commonwealth does not display these methods in their employee management. This might be due to their huge beliefs in positive reinforcement in contrast to negative reinforcement. The corporation believes that recognizing employee performance will be able to produce an advanced and a well-sustained rewards program (CBA,

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