Instagram is a mobile app that allows users to share their photos and videos. In addition, the app offers users an ability to customize the image using a variety of filters. The purpose of the filters is to turn a mobile photo into an artistic-looking image. The name was derived from the combination of “instant camera” and telegram. According to an article published by Mikaela Rakos, Instagram started with “one million monthly users” (Rakos 2014). In April of 2012, the company reached 30 million users. As a result, Facebook noticed Instagram’s growth and bought the app for one billion dollars (on April 9, 2012). From that point on, the usage of Instagram has gone up exponentially, reaching “80 million monthly users and nearly doubled that to 150 million by the end of 2013” (Rakos 2014). Instagram’s growth is largely due to the Facebook purchase. The company was listed in Time Magazine as “one of the top 50 apps for Android” and a report by Global Web index found that Instagram was the fastest growing social netwo...
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... in the app; instead treat it as a way of sharing your experiences through photos. This is far more interesting than posting selfies of you.
The second problem deals with the photo sizing. As mentioned above, the formatting for photos on Instagram are square 612x612 pixels. Many times, the image looks small. However, there are ways to work around this. Other apps, like InstaFrame, offer a way to frame photos and share them on Instagram. This allows users to show the full image on Instagram (instead of cropping it and losing some of the image). In addition, the app offers a wide variety of frames. Giving the smartphone photographers another way to be creative.
Overall, Instagram is fairly simple to learn, offers an effective privacy option, provides a variety of filters and is used by millions of users. This makes the app a must for consumers and businesses alike.
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