Social media nowadays are bombarding people’s lives whether it is Facebook, MySpace, Friendster, LinkedIn, Orkut, YouTube, Flickr, Twitter, Groupon, and many more. Social media has changed how people interact with each other and how they express themselves on the Internet. Facebook, for example, has really altered people’s perception of themselves. We hypothesize that this altered perception in turn influences their behavior on product choices and involvement with particular groups.
Facebook Background
As of now, Facebook is the most trafficked social media site with over 600 million users in the United States and countries worldwide. It exceeded MySpace in January 2009 and has 58% of its users outside of the United States. It has indeed expanded a lot over the years. Initially, it was only created for the United States but has extended to other countries and now targets almost anyone and not just high school and college students.
On February 4, 2004 Facebook was created by 19-year-old Harvard sophomore, Mark Zuckerberg. It initially started as Facemash in 2003, where students were allowed to compare two students and see who was “hotter”. Zuckerberg started Facemash with Dustin Moskovitz and Chris Hughes, two of Zuckerberg’s fellow classmates, along with financial help from Eduardo Saverin. It went through Harvard administration but was quickly denied for invading the privacy of students. But in 2004 was recreated using the name The Facebook. The Facebook was really well received by Harvard students when it first came out. “In August 2005, The Facebook was officially called Facebook and the domain facebook.com was purchased for a reported $200,000” (Yadav). Even with all this success, Facebook has undergone many controversies....
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... statuses, join groups, attend events, post photos , and write notes. These features help users feel validated by their friends and others they connect with. They foster a sense of connectedness and belonging, while also contributing to users’ overall feeling of positivism about themselves, and thus to their sense of individuality. Companies take advantage of these human to human feelings of validation and connectedness to instead establish a community around their products, which within themselves carry their own sense of validation, with the hope that some of those positive feelings would be transferred to their brand. The traditional Facebook marketing model is create a page, establish a sense of community, then enlist the support of a celebrity . Yet we found that companies who creatively venture away from this model, can also be successful as seen by Old Spice.
Protalinski, E. (2013). Facebook passes 1.19 billion monthly active users, 874 million mobile users, and 728 million daily users Retrieved from: http://thenextweb.com/facebook/2013/10/30/facebook-passes-1-19-billion-monthly-active-users-874-million-mobile-users-728-million-daily-users/#!pZTpF
Facebook is the current leader in the trend of online segregation of face to face interaction between us and others. 84 million users are registered Facebook enablers. In 2010 Facebook generated $3.7 billion in revenue. Facebook has earned the title of being the first website to obtain 1 trillion page views in a month. Users are estimated to project 2.7 billion likes and comments every day, in the first three months of 2011.
Today social media with all the many social networks is very popular. With blog sites, videos and networking sites you can see that social networking is the biggest thing out. Social media
Social Media began affecting our communication and relationships as early as 1969 when the first internet service provider become available to U.S. universities. In 2002, Friendster, the first social media website available to the U.S. was created and gained over 3 million members in just over 3 months. One year later, MySpace launched. In 2004, Mark Zuckerberg, a 24-year-old Harvard student, created Facebook, an online social networking service. This service was originally a way for students to interact. Today it is the world’s largest social networking service and allows over a billion users to connect though posting photos, sharing links, and comments which all appear on a “News Feed” that blasts out this information to all your virtual friends. For the current generation, this new way of communication is facilitating the act of never losing contact with anyone they have ever met. It also allows anyone on this platform to create new relationships with people they are interested in connecting with via internet.
Founded by Mark Zuckerberg, Facebook has connected multiple individuals across the world and even reunited some people with family members. Zuckerberg never imagined Facebook would grow so dramatically and have the impact it does on individuals across the world. Facebook allows it’s users to update statuses, upload photos, post videos, and even instant message others. For example, if some teenagers were at a shopping mall, they could update their status to let others know they were shopping. They could even post pictures in their favorite stores. This all could happen within only a few seconds. Today, more than nine-hundred people use Facebook monthly (Pros 2013). That number is continuing to grow. More specifically, fifty-seven percent of American adults use Facebook. In addition, seventy-three percent of teenagers are Facebook users (King
Today’s society revolves around social media and impacts each person in a different way. The occurrence of giving and receiving “likes” and the desire of today’s teens to increase views, shares, comments, and likes are not only helping improve someone’s profile, but also of the brands that they like. As companies observe the data collected, the social media marketers work together to carefully turn “likes” into profit for the brand. People have no idea what the value of liking something is. The more teens that utilize social media, the more money companies are likely to make.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
This method is used to “gain mutual understanding and find a win-win common ground” between brand and consumers, and develop a more long-term relationship beyond just sales (Straubhaar, 300). From Facebook posts and Tweets to Youtube videos, each channel offers a distinct venue for brands to share its content with consumers on platforms they frequent. Each of these social channels help develop the brand’s overall aesthetic and personality, giving consumers a more personal connection with the brand. In return, social media provides consumers with the ability to engage directly with the brands they take interest in, 24/7. Consumers can “favorite” or “like”, share, and post comments on brand posts which can increase brand awareness and spread their message. PR teams have taken advantage of the move from “business hours
Facebook was causing problems for University IT departments long before it was ever called Facebook. In 2003, Zuckerberg created an Am I Hot or Not? application on his facemash.com site and was accused of “breaching security, violating copyrights and violating individual privacy” (Kaplan, 2003). So it isn’t surprising that Mitrano, the Director of IT Policy and Computer Policy & Law at Cornell seeks to warn the Cornell student body of possible consequences of irresponsible use of Facebook in the article Thoughts on Facebook. What is surprising is that IT policy guidance is typically found in an actual policy document, rather than an essay or article. Mitrano sought to provide Cornell IT policy guidance on the ramifications of Facebook via friendly Facebook advice from a credible source. Because of missed opportunities to inform, overriding concerns over policy, and lack of knowledge regarding the controls within the Facebook application, Mitrano’s article was not as persuasive as it should have been.
The popular site, Facebook.com, has amassed more than one billion registrants since it started in February 2004. It is another social networking site, just like MySpace.com and Xanga.com, which is common to High School and College students. But this is no ordinary site; people’s lives literally revolve around Facebook. I have a Facebook account and log in at least once a day. I personally believe that Facebook is a fun and interactive site. However, some students may not feel that same way because they have encountered some negative aspects, aside from Facebook’s legal problems.
The most used platform by social media marketers was Facebook, which was leading the chart.
Nowadays, we are living in the “ technology world”, digital’s century, science and technology are being devolopped like a rain-storm, people try their best effect to serve for human’s infiniti demand. Internet in general and social network in particular are exceedingly funtional tools. Indeed, with over 1.3 billion active users in June,2014 ( Wikipedia), there is no suprise that Facebook has been becoming a leading social network in the world, “Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected” – CEO of Facebook: Mark Zuckerberg (google). Facebook truthly brought many useful; however, it is still “ a double-edged sword”.
Social media is becoming the most important and influential technological advancement in our country since the internet was created in the 1960s. For the longest time people were only limited to e-mails to make communication to one another and there were no large scale social media sites available. However, the internet started taking off in the early 2000s as new generations started bringing to the table new and more advanced ideas. Facebook was invented in 2004, where people were able to connect with whoever they wanted throughout the world to communicate and be able to share anything. On their
Forbes estimated that in 2011, Facebook and its founder Mark Zuckerberg were worth an estimated 50 billion dollars as a result of its growing popularity. It went from a social network just for Harvard Student to a worldwide phenomenon. Twitter as well has famous celebrities and personalities who are followed by millions. Lady Gaga, Justin Bieber and Katy Perry are the top 3 most followed people on Twitter, with over 14 million people following them and updated on their every single move. Besides the elite list of celebrities and famous companies such as Google or The New York Times using social media sites as an outlet to gain customers, one of the main reasons it is so successful is its worldwide and global appeal. People from first and third world countries are aware of it, and statistics show that one in every nine people on Earth is on Facebook, and Twitter is adding up to 500,000 users each day. Search engine giant Google, perhaps the most famous name on the internet has started their own social networking experiment, Google+, which experts have predicted will also become a powerhouse.
Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of September 2012, Facebook has over one billion active users, out of which 241 million users are from India alone which shows that Facebook has its highest number of users from India. Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile.