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The role of celebrities
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Women both young and old flip through the pages of a magazine and sometimes stumble across something that catches their eye. Perhaps, what caught their eye was a make-up ad, possibly featuring a favorite celebrity, or even appeal to a woman's vanity.
"Celebrity impacts on so many aspects" (Pringle, 5), just like Halle Berry does in Revlon's advertisement promoting their new photoready eyeshadow. Halle Berry is undoubtedly an attractive woman who creates an "attractive persona" (Pringle, 67), which helps attract customers to pay attention to this product and its details. Halle Berry is extremely well known which also helps to attract people to stop and actually look at the advertisement other than just scan the advertisement. Since, Halle Berry is an attractive person she is evaluated as "more positively" and "judged as more persuasive" (Morris, 2), thus helping to promote Revlon's photoready eye shadow, since viewers might think she is a dependable source.
Over Halle Berry's beautiful face is a shadow covering everything, but her eyes to help "focus a viewer's attention" ...
middle of paper ... ... Contacting certain audiences, which is their main target during different promotions, is a wonderful way to go. Understanding advertising will help you understand yourself and make you realize who you really are and who you will always be, no matter how many cosmetics you buy. Works Cited Adweek, L.P.
When you look at someone the first feature you look at is their eyes. The mascara industry knows this instinct all too well. Two respected companies in the industry are Covergirl and Revlon. In recent years the two companies have had great success in marketing their mascara products. Two of the accomplished lash products are Covergirl’s The Super Sizer and Revlon’s Lash Potion mascaras. In their commercials, the two brands have a few similarities as well as differences. Both commercials have similar target audiences, promise glamorous lash results, and have attractive female endorsers. On the opposing side, the commercials are different in regards to their theme, setting, and the endorsers chosen.
In “Beauty… and the Beast of Advertising” Jean Kilbourne argues that advertisements sell a lot more than just their products: “They sell values, images, and concepts of success and worth, love and sexuality, popularity and normalcy” (1). Kilbourne states that in advertising there are two types of women, “Housewives” and “Sex objects”. Kilbourne calls the sexually objectified women “a mannequin, a shell” because their beauty is flawless, they lacks all of the imperfections that make people appear human (2). Kilbourne also states that these women are all skinny, often tall and “long-legged”, and youthful (2). She claims that all “beautiful” women in ads obey this “norm” (Kilbourne 2). Kilbourne strongly states that advertisements lack the sense
Have you ever wondered where the saying, ‘a picture says a thousand words’, come from? Well, I do not know who came up with this fantastic phrase, but nonetheless, I will be describing and analyzing two different magazine advertisements, trying to put in words what I think the advertisers wanted consumers to receive when those potential buyers viewed their ads. The two advertisements that I chose, Caress and Secret, try to encourage female consumers of all ages to purchase their hygiene products. Although both ads, Caress and Secret, appeal to the same gender with hygiene goods, they differ in design, text, and message. They attempt to please the female buyer with color, texture, and sexuality. This makes it prevalent, that the agents must grab the attention of possible buyers in order to sell their product. The advertisers must choose a variety of marketing strategies to the reach their targeted consumers.
Today society has never been more aware of the impact the media has on what is considered to be an attractive person. Those who are most vulnerable by what they observe as the American standard of attractiveness and beauty are young females. Their quest to imitate such artificial images of beauty has challenged their health and their lives and has become the concern of many. As a result, advertisements used in the media are featuring more realistic looking people.
There are many factors that contribute to the overall influence that an advertisement can have on an audience. In the September 2013 issue of Seventeen Magazine, Neutrogena placed an advertisement for their makeup removing wipes, which as created to appeal to that particular market, or potential consumer. This ad's effectiveness relies on simple, professional imagery, specific language choices, and factual evidence to appeal to the young female consumer as well builds the brand's credibility and the consumer's trust in the product.
Research has shown that physically attractive spokespeople can add to the effectiveness of an advertisement. In the novel, Blink, by Malcolm Gladwell people view attractive humans as comforting, nice, athletic, and intelligent and this could be true, but more often appearance is not reality. Priming is the effect of one stimulus in a brain that affects another stimulus which controls snap decisions and is why humans choose attractive people over others. Advertisements use attractive models to get an audience to want the models traits which makes the product desirable.
The goal of an advertisement is simple: to convince an audience to think a certain way. Advertisers will use a variety of techniques to persuade the consumer to buy a product. One such technique is the “beautiful person” technique, which uses a stunning model to present a product to the audience, who believes that they too, could look beautiful if they had that particular product. This is common in media, as companies use celebrity endorsements and models all of the time. However, society’s view of “beauty” is a small, and unrealistic goal, which many people- especially women, try to achieve. The models that are considered “perfect” and “the standard of beauty” are in reality, photoshopped, tweaked and made over until they transform into the unrealistic goals plastered across almost every media platform. However, women...
I have examined and analyzed the COVERGIRL™ NatureLuxe advertisement that uses common feminine stereotypes. In this advertisement, COVERGIRL™, which runs in Seventeen magazines, targets women through their choices of colors, fonts, and images used. Certain stereotypes are used; such as, those who are more feminine tend to prefer lighter, happier colors, such as pink. Also, the use of a celebrity, who many young women look to as an icon, assists in the advertisement of the COVERGIRL™ product. COVERGIRL™, more than likely, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in today’s society.
I would walk into my local Shoppers Drug Mart to pick up some items. As soon as I stand in line to cash my items, low and behold I would see rows and rows of glossy magazines and they would have captions like “ Kate Middleton under attack by the royal family.” or “ Why did Jennifer and Ben Affleck break up.” I could hear the magazine whispering in my ears saying, “Raquel, come read me. You know you want to.”
The ad that I chose to deconstruct is a print ad that is designed to market CoverGirl mascara. The sender of this ad is CoverGirl Cosmetics because they are trying to “send” their new products to their target audience. The target audience, or receiver, for this ad is directed towards women who probably age from 16-55. This ad specifically is trying to reach women who are bold and fierce and would like dark long lashes to show off. This ad focuses on women who are flashy and want to live life on the edge.
Even though some critics say that each individual shouldn’t let others influence their life, celebrities and the media are seen everywhere and its almost impossible to ignore. Celebrities are sometimes looked up to by many people. This isn’t always a good thing. The media sometimes gives a bad influence to the people that see them. Some of the things that celebrities and the media influence are teens. Teen may began to copy these people they see and it can become a big problem. Some of the things that arise from copying them are drug abuse and addiction, problems with alcohol, eating disorders/ low self-esteem or confidence, and many more.
For Maybelline’s price they offer low competitive While stating in text the lipstick is truer and crisper from their rich pigments and creamier and more sumptuous feel from their nourishing honey nectar. The consumer can actually read those objectives off the advertisement. For a visual aspect you can physically see a flower dripping nectar onto the lipstick, as the lipstick glistens. In addition, the consumer can also see a beautiful model wearing one of the shades of pink to see how rich the lipstick really is. CoverGirl uses both verbal and visual messaging to accomplish the advertiser’s marketing objectives.
Have you ever think about the influences of celebrities that affect in people life. Celebrity is a kind of pop-culture that combines between interpersonal communication and media, and it creates desires from the people assumption or expectation. Celebrities are the important tools to attract audiences. The media scholars produce the celebrity content from what people expect from life. Celebrities may drive the directions of living such as habits, tastes, attention and ambition among people (Turnere). Nowadays, celebrities are all around us. They are one of the important people who can influence the media such as movies, drama, music magazines, news or even represent the nation. According to the William’s note celebrities are one part which
Though everyone seems to envy celebrities at some point, it can be tough to always be in the limelight. This is especially true when it comes to weight gain. Celebrities need their bodies to look perfect in order for them to continue to land acting roles. Because maintaining weight can be a challenge, celebrities will go to extreme lengths in order to maintain their perfect figures.