Extraordinary Science Of Addictive Junk Food By Michael Moss Summary

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“The Extraordinary Science of Addictive Junk Food” by Michael Moss addresses many issues with big companies and their thought process. Although Moss neglects to show the things that companies do right or do because the consumer desires it. He doesn’t bring to light the different options that big companies put out that are healthier for the consumer. Moss does a good job of pointing out what he believes to be the short coming of big companies towards their consumers. Are big food companies meeting our needs or creating them for us? Should they have to set limits between meeting our genuine needs and making a profit for themselves? Moss’s point of view of the conscious effort to make food inexpensive and addictive is an accurate portrayal. …show more content…

Moss spent time interviewing scientists, executives, and former CEO’s to get a clearer picture of how these companies do this. Moss explains that when a product is failing to sell, companies opt to make packaging and logos brighter or more appealing to consumers; instead of pulling the product off the shelves. Moss also touches the fact that additives, like sugar and preservatives, are put into junk food that will enhance a consumer’s craving enough that they will go and purchase it more. Moss states companies like General Mills believe, why change something that taste good and that are selling, even if they are not the healthiest food for consumers. Michael Moss also discusses about an interview that he had with a former employee of Coca-Cola, Jeffery Dunn. The interview was in regards to introducing a low cost bottle of cola in Brazil. While on this mission for Coca-Cola Dunn realized that a bigger need was for healthier food and water. At this realization, Dunn decided that issues surrounding addictive foods needed to be addressed. Dunn’s attempt to change Coca-Cola’s mind was unsuccessful and he was left unemployed. Dunn is now paying back his karmic debt by selling baby carrots that are washed and packaged without any added

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