Environmental scanning is critical in building organizational strategy . In this report, three external factors , that were affecting Yahoo performance during the period January 2004 to December 2007, will be domenistored.
Historical Overview
During the period 2004 to 2007, Yahoo was considered a global Internet business provider and its site was one of most daily visited site. Yahoo site was acting as gateway for multifarious services for users. As per annual report for 2006, Yahoo was offering services including search , Email , recruiting ,dating ,auction , travel research and booking , shopping, local , web hosting , community , communication and information. Advertisement was the major source of revenue for Yahoo in addition to revenue of premium services provided to small business and consumer. Yahoo search technologies was main driver to increase site users and subsequently generate revenue from advertisements. Till June 2007 , Terry Semel was acting as chairman of the board and Chief Executive Officer for. The number of employee was 14,300 as in December 2007.
External factors impacting Yahoo During the period 2004 to 2007
In order for Yahoo to retain their users and attract new users, Yahoo was under pressure to develop and enhance their product and respond to new changes. Yahoo was unable to thrive and it was impacted negatively by external factors. From 2004 to 2007 , the net income of Yahoo has been dropped by more than 20% while net Income for Google in same period multiplied 12 times. In these report, three major external factors are identified that were impacting Yahoo performance during the period . These external factors are listed below.
Competition
Technology
Government and special-In...
... middle of paper ...
...d to excel in internet search industry , which is the major source for revenue and attracting users, because Yahoo was lacking the agility in adapting new technologies while other competitors were able to.Yahoo was struggling in integrating new technologies acquired through acquisition. Yahoo presence inside china ,through its chinese subsidiary and later on merging with chinese company , forced the Yahoo to comply to chinese government. This exposed the company to human right condemnations and it was serious threat for the company reputation.
Works Cited
http://money.cnn.com/2006/02/21/news/international/pluggedin_fortune/ http://money.cnn.com/2007/06/18/news/companies/yahoo_semel/ http://news.cnet.com/2100-1024_3-5160710.html http://www.businessweek.com/stories/2006-10-01/yahoos-strategy-growth-by-acquisition http://news.cnet.com/8301-10784_3-9730999-7.html
Verizon Communications Inc. is one of the leaders in providing communication services around the world. Its primary offerings are wireless, wireline, and broadband communication resources to meet residential, business, and government needs. As a leader in its industry, how can Verizon continue to grow its business? What strengths, weaknesses, opportunities and threats impact the success of Verizon now and in the future?
Toys R Us ventured into a partnership with Amazon.com to improve the e-commerce division of their business. Internet retailing was cutting into the profits and the market share of Toys R Us. This financial effect was the reason they the needed to improve and establish themselves in the Internet market. This Internet market was clearly the way the trend was going, as indicated by the growth of retailers such as eToys.com and SmarterKids.com. Toys R Us needed to establish itself in this market, since bricks and mortar retai...
It is true that internet business I increasing booming, because the new internet market is still developing in fast pace, every company want to be more profitable through their internet business. At the same, it looks like the company thought they can easily make more profit over the internet. Therefore, they tend to be crazy for sales figure and sell products at very cheap prices. However, this is not the right way. Porter mentioned “the distorted revenue, cots and share prices have been matched by the unreliability of the financial metrics that companies have...
The article also give snap shot of the foreign companies who misjudge the Chinese culture, competition, size the market, and some other factors, have been badly affected by investing in china.
At the same time to expand their services to be competitor in the payment industry. One of the main reason behind their success having excellent strategy in their external environment. In the external environment they have the extensive network throughout the world and they are still maintaining that standard in their
Over the last 30 years the world has seen drastic changes in the Chinese way of making business. Nowadays, China has opened its businesses to the rest of the world, especially America and Europe (Teagarden & Cai, 2009). As a result, their economy has increased and the evolution of the companies have changed to be from closed doors to be international and multinational (Teagarden & Cai, 2009). This essay will analyze, first of all, how some Chinese companies have had success abroad, looking at the strategy that they applied to expand and to improve their products. Furthermore, this essay will show examples of successful Chinese firms, such as Lenovo and TCL Group, and how they achieve it.
Yahoo monitors the actions of users, in part, by using "cookies." Cookies are small files that record visits to web pages. When you open up a cookie dispensing web page, the web server sends one or more of these files to your browser. The cookies will usually contain a number that is unique to that browser. Then the next time that this browser opens that particular page, the web site will both send a new cookie and retrieve the old one. This makes it possible, for sites to compile lists of how often visitors go to a particular page as well as when they visit it.
Sergey Brin and Larry Page met in spring 1995 at a gathering in Stanford University. Between January 1996 and December 1997, they created "BackRub", the precursor of Google search engine. The objective was to better organize and huge amount of data on the Internet. Eventually the name was changed to "Google" to signify the immense amount of information that resided on the Internet. Google is transformed from the word googol, referring to 1 followed by 100 zeros.
As the internet increases its grasp on foreign markets, it was a natural progression for one of the most successful companies to be born from the internet to expand its operations into these fledgling countries. While the internet usage in foreign markets such as Japan, Europe, and China are just beginning to take shape, the number of new internet users in these markets is expanding at a much greater rate than in the United States.
Environmental scanning "is the acquisition and use of information about events, trends, and relationships in an organization's external environment, the knowledge of which would assist management in planning the organization's future course of action." Choo (2001) As explained by Gazzale (2007) all businesses external environment are made up of three facets ": 1) the remote environment (macroeconomic factors including inflation, GDP, interest rates, etc.), 2) the industry environment (barriers to entry, the level of competition within the industry, etc.), and 3) the operating environment (the business's customers, suppliers, and workforce, etc.).
The Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi. They had been working for Amazon.com previously. The business was formally incorporated as a company in October 2008 as Flipkart Online Services Pvt. Ltd. During its initial years, Flipkart focused only on books, and soon as it expanded, it started offering other products like electronic goods, Air Conditioners, Air coolers, stationery supplies and life style products and e-books. The first product sold by them was the book, Leaving Microsoft to Change the World, bought by VVK.Chandra from Andhra Pradesh. Flipkart now employs more than 4,500 people.Flipkart's offering of products on Cash on Delivery is considered to be one of the main reasons behind its success. Flipkart also allows other payment methods- Credit or Debit card transactions, net banking, e-gift voucher and Card Swipe on Delivery. The company has employee base of over 4500 and Global Alexa ranking of 142 (10 in India) which is Best Ranking in Ecommerce product line category industry and regarded as the Amazon of India since 2007 Till 2013 Flipkart raised 541 million us dollar from market Naspers, Accel partner, Morgan Stanley and Tiger global is majority contributor . The online megastore integrated campaign consist of four sub campaign use same theme to convey the messages but different target audience and different group of peoples. All the campaign conceptualized by the same team that is Happy creative agency founded in 2007 by Kartik Iyer to the objective of provide the communication and design service to the client also to do great work have fun and be happy with belief of an idea can change everything. First campaign was “No kidding n...
From a money standpoint Google is doing quite well even though it is a free search engine. The company grosses about 100 million dollars a day just with advertisements alone. Because Google is so popular many companies look toward it to advertise in order to get their product out. This was the companies starters, Larry Page and Sergey B...
The type of management system chosen also depends on and must be suited to the external environment to allow them to be successful. A...
Interests: It wants Google to provide its citizens and companies with the access to the very best technology, eventually, an achievement of technological parity with the US. Also, China knows the nation’s economy will be improved by internet access and use.
The success of an organisation’s performance can be impacted upon by a number of factors, including Strategic Management and Strategic thinking processes.