... middle of paper ...
... build their brands. Products, services and brands all need to work together to support purchase decisions.
Change a little and get better production. Even companies that have been successful should keep changing their business as standing still means falling behind. That means moving into the markets that are growing, like China and South East Asia, Brazil, Russia, India will be more and more important. The industry 's footprint should change a lot the process that 's already begun. Automotive companies should be able to successfully deal with complex difficulty. For executives, that means fully understanding the true, direct and indirect costs of complex difficulty, but also its benefits so they can make better decisions. Set the right things that are the most important. The automotive industry is changing, and so is the relationship with its consumers.
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