Apple Swot Analysis

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SWOT ANALYSIS
To be able to identify a clear and concise plan for the expansion of sales for Apple 's iPhone 7, a thorough analysis of the company should be conducted. By highlighting the strengths and weaknesses of Apple Inc., and researching the opportunities available and threats to the company, strategies can be produced to find a solution.
Internal Strength
An advantage of Apple Inc. is the strength of its brand image. This can be seen in the 19% increase of its brand value from $153.3 billion in 2011 to 182.9 billion in 2012 while maintains $75 billion ahead of its competitors (H n.d.). The strength of its brand image can be attributed to the success of its operational efficiency. The behind the scenes work done in Apple Inc has allowed it to improve the brand economically. One example of its operation efficiency is how Apple has decreased its production cost over the past few years. The cost of creating an iPhone 6s Plus is estimated to be $236 but at the time of the products release the sale price was $749. This equates to a 217.4% markup with a genuine profit of $486 per unit sold.
By reducing the production cost, Apple is able to fund one of its other strengths, its dedication to research. After the trajectory of sales declined from 70 million to 54 million, Apple pledged to …show more content…

On area of growth for Apple would be to expand their retail stores. A retail store gives the ability for the consumer to interact with the merchandiser on a human level which increases satisfaction with the product. In a SWOT analysis study conducted by Progressive digital media, Apple has 390 stores in service with 250 being in the US mad 140 serving the international retail community. The average revenue per store increased 19% from $43.3 million in 2011 to $51 million in 2012 with the releasing of the iPhone 5 (Apple 2014). This example shows how the ability to access a retail store can increase the

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