When moving into the Japanese market, the company will have to be very aware of formalities and cultural variables. Japan has a long history of tradition that carries over even to business dealings, so the American way of marketing business could be considered rude and hasty.
Some major Japanese cross-culture issues that may impact the marketing approach are: being able to understand formal business traditions; gifting; and understanding conditions affecting product pricing.
The Japanese are steeped in their culture, which includes formal business traditions. Just entering their country, setting up an internet website, dropping some brochures, and sending a few corporate letters or emails will not get a marketing team in the door. Approaching the Japanese culture should be done carefully since they put a very high value on reputation, professionalism, and trust. Even the act of presenting or receiving a business card properly can result in a successful contact or a failed venture. Not being dresses appropriately for the meeting will be considered an insult. Rumors can even ruin a business in Japan! The company needs to establish a good business relationship with potential clients before they will consider purchasing a pro...
... middle of paper ...
...’s not needed, just on fear of losing the sale. Marketing strategies common in the United States would need to be restructured in order to win customer’s support in the Japanese market.
Due to the complexity of the Japanese culture, one of the best possible solutions to minimize obstacles would be to hire a mediation expert to the staff or hire a mediation firm that speaks and reads the language fluently, knows intimately the culture and formal procedures, understands contracts and currency, and knows the proper entrance and exit strategies for doing business in Japan. All individuals interacting with the Japanese clients or prospects would need to be properly trained in order to avoid cross-cultural issues that may arise. Doing this should greatly improve the company’s marketing strategies and help the expansion team to secure another international market.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Market trends that Eaton Corporation will be faced with will be reviewed and analyzed. Eaton Corporation is divided into Electrical, Truck, Automotive, and Fluid Power. I will focus on the automotive and truck division throughout this paper. Impacts of market structure, technology, prices, competitors, cost structure, benefits and price elasticity are some of the topics that will be discussed throughout the paper. The automotive division of Eaton Corporation is an OEM manufacturer for air, transmission and fuel management controls, automotive fluid connectors, engine air management systems, cylinder head modules, engine valves, lifters, limited-slip and locking differentials; clutches and b... [tags: Market Business Analysis]
1492 words (4.3 pages)
- Food truck business in other words To Go Restaurant that is equipped with the necessary instruments to cook and conveniently serve food. As to go with the trend of food truck in Canada we have decided to introduce this trend in London, Ontario. Our speciality of the food truck is presenting International foods that are hard to find in London. Mission statement: To provide diversity in food that matched our customer’s desired taste by being outstanding in everything we do SWOT Analysis One of our strength in this business is innovative service, which will benefit us in attracting teenagers because of their willingness to experiment new things.... [tags: Marketing, Target market, Food, Target]
1687 words (4.8 pages)
- Twitter is expanding its social media business into China. This report seeks to describe the potential problems of this expansion by analyzing Google, Yahoo!, and Microsoft’s mistakes after attempting to enter the Chinese market in 2006. According to Amnesty International (AI), an international human rights organization, the Chinese government has been violating the “fundamental human rights” of its citizens, and Google, Yahoo!, and Microsoft have been “complicit.” AI defines these human rights as being inalienable for all human beings.... [tags: Business Analysis]
1220 words (3.5 pages)
- The Meaning of the Pick-Up Truck The movie “Smoke Signals” was directed by Chris Eyre and the story line was written by Sherman Alexie, an extremely well known, and a personal favorite of mine, writer. Together and the help of many Native Americans, they created a movie following the journey of two teen Coeur D 'Alene Native American boys traveling to Arizona trying to retrieve Victor’s fathers remains. Thomas tags along with Victor while traveling from Idaho on bus and on foot. Throughout the bus ride, Victor teachers Thomas how to be a “real Indian.” Thomas, an avid storyteller, fills the trip with stories about Victors’ father.... [tags: Mother, Father, Family, Pickup truck]
1141 words (3.3 pages)
- Important Factors to Consider When Expanding into Foreign Markets Going Global Taking a business global is a complicated process. Before deciding to expand a business into foreign markets, significant research and planning must be conducted. It is important to consider several factors involving cultural, legal, lingual, and technological differences within the foreign region (Delaney, 2004). Once careful examination of these factors has taken place, a company can then expand internationally. With thorough planning, it is possible to avoid damaging misunderstandings and miscommunications stemmed from cultural differences.... [tags: Marketing, Marketing research, Sociology]
1187 words (3.4 pages)
- The Man’s Truck In the last thirty-eight years, Ford has known how to target the audience they have for the F- series of trucks. After the new advertisement that Ford produced it can be implied that they replicated their success again. With the first commercial being aired on television and online during the 2014 college football playoffs, Ford had a marketing strategy. It is apparent in almost all of the advertisements, including this one that Ford produced is to showcase the newest and the best of the best F-Series of trucks and that they aim to get all the hard working American man.... [tags: Pickup truck, Ford F-Series, Dearborn, Michigan]
1003 words (2.9 pages)
- This country report has been developed to present a market for fun outside the companies primary service area, United States and Canada. This report will assist in the consideration of expanding into the Costa Rica market as a new sales territory. As the Business Development Manager, I understand that there are risks in expanding to a different location. Different pricing strategies, new and improved marketing techniques, but it will be in a customer group with whom we already have a relationship.... [tags: Costa Rica, Nicaragua, Presidential system]
1476 words (4.2 pages)
- In the heart of Capitol Hill, you can find a unique public marketplace where residents and tourists can shop, taste a variety of foods, browse different works of art, and even add a unique touch to their wardrobes, all while experiencing some of the friendliest people not only from around the city, but from around the world. Eastern Market has been a popular destination for thousands of people all year long. From a college student, to a visitor, to a congressman’s wife, there is always something appealing to any type of eye and taste.... [tags: tourists, works of art]
2471 words (7.1 pages)
- FOOD TRUCK VENDING BUSINESS Introduction A food truck vending business is one of the most attractive and critical to many people in various parts of the world. The business will be focused on selling frozen and packaged foods with other trucks having kitchens within. The business will be involved in the sale of foods such as French fries, regional fat foods, hamburgers as well as sandwiches to various places. The business will try as much as it can to provide foods with greatest varieties to influence increased businesses in various market points (Bhimji, 2010).... [tags: Street food, Fast food, Nutrition, Catering]
1048 words (3 pages)
- A Study of the Market Reforms in Post-Communist Eastern Europe Introduction Poland, as well as it's fellow post-communist countries, face an arduous task in re-inventing their economies to match the dominant Western style currently dominating the world. The difficulties lie in the areas of ideology, structural needs (massive changes required), world recession(current) and debt load. Communist Economics Why did the economics of the communist bloc fail so miserably. Why has every single socialist, fascist, communist and other non-democratic country had to implement economic change in order to survive.... [tags: Economics Poland Economy Essays]
3566 words (10.2 pages)