Exley Chemical Case Analysis
Introduction
The purpose of this analysis is to offer insight into difficulties experienced by Exley Chemical Company. Case analysis will provide an objective view of the identified problems (both macro and micro), the causes, affected systems, alternatives and recommendations. In a collaborative effort, this report reflects multiple observations and opinions regarding the case analysis.
Analysis
I. Problems
A. Macro
Lack of coordination within the companies operations
Decrease in sales and profits.
Operational conflicts within the major departments
This type of structure is inappropriate for this company
There is no uniformity of command
B. Micro
The coordination between marketing and the new product development department was insufficient.
The Product development had problems with marketing.
The Product manager quarrels with the marketing department
Product manager was unsuccessful in coordinating the activities.
The company was having difficulties in producing a team concept within the departments.
II. Causes:
Implementation of separate division to handle product development has disrupted the previous cohesive interaction between prior existing divisions. New product development division has taken on a life of its own, opting to market its new developments instead of passing the new products to the other divisions to handle their usual responsibilities.
In spite of its independence of other teams with regard to product development and marketing, the new division still need...
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...the training and developments (Brown & Harvey, 2006). In this situation, every manager needs to have dialogue with the marketing department. This action, alone, will set into motion changes that would be expected to aid the sales and revenue of their respective products (Blanchard & Thacker, 2004).
References
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Blanchard, P.N. & Thacker, J.W. (2004). Effective training: systems strategies and
practices. (2nd Edition). Upper Saddle River NJ: Pearson Prentice Hall.
First, there was a key fact in the marketing strategy. In 1996, there was a turning point in the area of marketing for NBB when Greg Owsley was hired as the Director. Owsley developed a team tha...
Nevertheless, it must “defend” its current market share if not increase it, by maintaining premium quality and develop innovative products. The marketing mix strategies will effectively achieve targeted revenue and profitability in the near future.
It could be concluded that because of the new information emerged, WRSX strategy to be process focused has drifted to the emergent strategy of focusing on market development and differentiation
The next step is the growth stage. In this stage product growth is monitored and big investments are made. Maturity stage the growth of the outputs is significant. For the company to ensure product survival in the market and gain a competitive advantage over competitors it has to incorporate product differentiation. The final stage involves product decline stage. In this juncture product sale goes down and the product identification
Carter, L., Ulrich, D., & Goldsmith, M. (2005). Best Practices in Leadership Development and Organization Change: How the Best Companies Ensure Meaningful Change and Sustainable Leadership. San Francisco, CA: Pfeiffer.
I think the drive to do this was for easier implementation of new initiatives, products or services across a company of 200+ products. A very structured process would not work for this company because the 3 business segments need to have different service introduction processes. They’re often launched in a mechanistic way so they can adapt these offerings in their fields; and even quicker than a centralized structure. The goal is the bottom line, so this could also train each respective division and bring them up to speed to effective sell these offerings within their markets; especially for this company because they launch from a product based company.
Osland, J. S., Kolb, D. A., Rubin, I. M., & Turner, M. E. (Eds.). (2007). The organizational behavior: An experiential approach (8th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
Hayes (2014), encourages change managers to keep an open line of communication with employees. Although these ones may not agree or support the upcoming change, they value the information being given to them at the onset and may eventually tolerate or accept the change. Therefore, it is important for change managers to not only communicate with employees, but provide relevant information, as the quality of the communication is of the utmost importance.
This video provides an overview of product diversification. It explains that there are two types of diversification, which are related diversification and unrelated diversification. In addition, the video informs that diversification often involves merger and acquisition activities. Furthermore, it stresses the importance of keeping diversifications balanced, as in some instances, companies that do not take advantage of diversification, can miss out on some benefits, and/or could experience negative effects. However, on the other hand, the opposite could also occur, because some companies that over-diversify, extend themselves too far and can experience detrimental and disadvantageous effects as well. The key is staying
Carter, L., Ulrich, D., & Goldsmith, M. (2005). Best practices in leadership development and organization change: how the best companies ensure meaningful change and sustainable leadership. San Francisco, CA: John Wiley and Sons.
Samsung’s product development includes all three approaches. Samsung invested in a Customer-centered new-product development. The new-product development focuses on finding new ways to solve customer problems and create more customers satisfying experiences. The “new management” is a top to...
PRIMIS MNO 6202: Managing Organizations. 2007. The 'Secondary' of the ' Reprint of the book. McGraw-Hill Education, 2013.
Jones, G. R. (2010). Organizational theory, design, and change. 6th Ed. Upper Saddle River, NJ: Prentice Hall
Cummings, T. G., & Worley, C. G. (2009). Organization development & change (9th ed.). Australia: South-Western/Cengage Learning.