Executive Summary – Operation Optimize

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Purpose and Scope

The purpose of this document is to present the facts and issues surrounding the initiative "Operation Optimize". The scope includes personal observations and conversations held with various department heads and the resulting inferences made. This executive summary will recap the situation; formulate conclusions, and present recommendations for actions to be taken to remedy the obstacles that are evident.

Summary of the Situation

Project "Operation Optimize" has effectively stalled. Our research shows that our competition is steps away from a marketplace breakthrough. It is essential to the survival of AcuScan, Inc. to be the first to market a viable product of our own and win market share.

We have a crucial situation in which several of our department heads are in conflict regarding the launch of iScanner. This conflict is not constructive and is the primary cause of the interruption in the project. We must resolve this situation immediately in order to get "Operation Optimize" back on track and ensure the timely launch of iScanner.

Key Points

Several senior staff members have been tasked with getting this project off the ground. Currently they are unable to agree on a course of action. Pat Lambert, the new director of Marketing, and Kelly Thomas, chief of the software development team, cannot agree on the capabilities and the availability of the programmers. Thomas argues that with recent staffing cuts his team is maximized in maintaining support of existing systems. Adding the additional work of developing new product features is more than the department can handle. Lambert's stand is that after a conversation with department programmers, a fully-featured prototype can be brought to market within ...

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...to format a SWOTT analysis. From there realistic decisions can be made regarding current project milestones and deliverables. Changes to the timeline for product development and launch schedules may need to be considered. This solution is ideal for several reasons; least costly to implement, greater employee involvement and satisfaction, and greater potential for a superior product. In order to recognize long-term revenues, provide a new industry standard, and maintain a reputation of integrity that has come to be standard with AcuScan Inc. it is essential that we enter the market with a high quality tested product. It will take the commitment of each team member for "Operation Optimize" to succeed.

References

Product Development at AcuScan. Critical Thinking GEN480:Assessment Case. Retrieved October 9, 2006 from, https://mycampus.phoenix.edu-UOP Assessment.

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