The Evolutionary Ladder to New Media Essay

The Evolutionary Ladder to New Media Essay

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It started out with the air ways, families sat by the radio sets in their homes waiting for a familiar voice to greet them with the latest news. A few years later, those airways filled with a new signal, one that carried thousands of pieces of data that a television set at home would convert to video. Throughout the innovations in the airwaves, newspapers and print media hung on by a thin line.

However, with the introduction of new forms of media powered by the internet, Fathers do not have to wait for the morning newspaper to read the headlines. Mothers can keep up with the latest gossip, and kids can laugh away at videos online. In addition all of this information shoots across the airwaves within seconds from mobile phones and computers. Many professionals believe that traditional forms of media have had a front-row seat to their own death in the hands of the technological era, but media has not died, it has evolved to better suit the needs of the people.

As humans evolve we have developed a need to constantly have information readily available at our fingertips. With the internet age, new media outlets such as online editions of news papers and social networking have emerged as the providers for people to get faster and better access to pertinent information. Patrick McGovern, Chairman of International Data Group, stated that " If it is news, people want to hear it as soon as they can” (AFP). McGovern’s company, International Data Group, manages over 400 publications, many available exclusively online. Publishers like IDG have begun to understand the need to keep up with current and up to date early in the technology age. With the media market today, “current and up-to-date” means reporting the events going on presently...


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...ey. San Diego: Greenhaven Press, 2010. Opposing Viewpoints. Gale Opposing Viewpoints In Context. Web. 19 Nov. 2011.
Morton, Neil. "The Internet Will Make Newspapers Obsolete." 2002. Rpt. in Mass Media. Ed. William Dudley. San Diego: Greenhaven Press, 2005. Opposing Viewpoints. Gale Opposing Viewpoints In Context. Web. 21 Nov. 2011.
"New Media Underscore the Challenges of Journalistic Gatekeeping." Newspapers Becoming Extinct? Ed. Jennifer Dorman. Detroit: Greenhaven Press, 2011. At Issue. Gale Opposing Viewpoints In Context. Web. 18 Nov. 2011.
"Traditional Newspapers Becoming Extinct." Newspapers Becoming Extinct? Ed. Jennifer Dorman. Detroit: Greenhaven Press, 2011. At Issue. Gale Opposing Viewpoints In Context. Web. 17 Nov. 2011.
Works Cited
"The Web news fallacy." The Wilson Quarterly 33.3 (2009): 76+. Gale Opposing Viewpoints In Context. Web. 29 Nov. 2011.

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