However, more than act out of the simple drive to quench curiosity, individuals in society also act due to other motives. Whitworth and Whitworth (2010) point out that man in society acts out of self and social interests, in both the natural and social world. Therefore, when an individual starts a business, the aim is to make profit, but at the same time, meet a social need. This is the reason in the first civilized nations, individuals decided to cooperate so that fighting enemies and securing food could be easier; thus in this instance, man cooperates with other people, in order to meet the selfish motive of self preservation. Whitworth and Whitworth (2010) add that human evolution paralleled social and technical evolutions, and is the reason man started living communally; social evolution dictated that forceful taking of items from other people was wrong, hence the commencement of simple trade.
Over millennia, s...
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Whitworth, B., & Whitworth, A. P. (2010). The social environment model: Small heroes and the
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