Women have been facing crisis of body image since the dawn of man, for competition in breeding purposes, however women came under great scrutiny because of this. Often through history, they have been at the same level of livestock, treated poorly. Creating a rise in the early 1900’s to create the movement about pushing for the equality of women in the United States; it was after then when media first started adopting an ideal image of women in American culture, when marketing research found the use of images of ideal women in their campaigns made for higher sales.
The result became instantaneous as the use of celebrities in the 1920 is created a different ideal, of a thinner woman, with Americans becoming desensitized to content more quickly as televisions became readily available in every household, the demand for new lead to more extreme media. Women were portrayed as more thin, after the 1970’s introduced a slimmer figure back into the industry resulting in an extreme measure in the 1990’s of extremely bony models on the runway, casting a shadow on the average women that was 5’4. Exposure to thin ideals from media corporations play an important contribution to body image, being a multidimensional paradigm combining ideas of self-perception and one’s own evaluation of physical appearance. Due to the high prevalence of body image concerns, there has been an increase in observed and medical attention, as it found to have negative consequences on audiences alike.
Results of progress has been on a decline, as media up rises on the profit of advertisements giving negative connotation of women 's bodies, and shows women in thin unrealistic ways that make it unattainab...
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...d the body ideal they want to achieve. All these theories considered, they were developed to accordance from the damaging perspectives brought in by the mass media, developing cognitive functions into retrograding anomalies that persist on the delusions of unhealthy images. Presented by the corporate manufacturers in order to turn a profit, on the idealism of having women beaten down in order to buy product in order to attain a beauty image.
Additionally, result of progress of women has been on a decline, as media uprises on the advertisements of their bodies. Photoshop has been one of the biggest phenomenon in advertising history, altering changes to a person’s body without having to look or pay more for a body for a photoshoot when a cheaper one could be changed with a few computer graphics, making revolutionary changes in industries such as the fashion industry.
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